Google search engineers have decided to return to the company after briefly joining Apple. Is the rumored Apple search engine no longer happening?
Rumors Say Apple is Trying to Develop Its Own Search Engine to Compete Against Google
According to the story by Tom's Guide, Apple is already doing many different things. The company has an app for almost everything from music to images.
Rumors have been circulating about Apple trying to extend its hand into other products, like creating a search rival for Google. Search engines could potentially be a huge cash flow for the company if successful.
Apple Already has an Advantage if a Search Engine Happens Due to Millions of Its Users
Apple already has the advantage of billions of iPhone and Mac users worldwide. Should a search engine happen, the company can easily push this to its millions of users.
However, an article by The Information shares how other possible moves are at least four years away. The rumors come party from a trio of former Google search engineers who have left Apple and decided to return to the company.
The Engineers Previously Joined Apple After It Acquired Laserlike in 2018
The article notes that the departure of the engineers was a potential blow to Apple's chance to compete head-on with Apple regarding the search browser. The engineers reportedly joined Apple when it acquired Laserlike back in 2018, as per Venture Beat.
Laserlike is a machine learning startup designed to help search the web for news, sites, and videos specifically designed to cater to the users' tastes. The report by The Information notes that the three engineers were founders of the company, Srinivasan Venkatachary, Anand Shukla, and Steven Baker.
Rumors Say Apple Could Release Its Search Engine After at Least Four Years
The three have reportedly returned to Google. To be clear, there was no specific mention that Apple already has a dedicated web search engine within its many plans. The source of The Information shared that there could be one, but it might be introduced sometime soon.
The article believes it could take Apple at least four years to counter Google before it announces its search engine. The Information noted that the information came from someone involved with the team.
Read Also: Apple is Making a Search Engine to Rival Google, But Insider Says its 'Four Years Away'
Google is Estimatedly Paying Apple $18 to $20 Billion Per Year to Promote Its Search Engine
As of press time, Apple still promotes Google searches on its mobile, laptop, and computer devices. The company reportedly earns an estimated $18 to $20 billion annually.
There are now questions of how long this plan would come to life and if the Department of Justice would allow it. The article also suggests that Apple might even deal with Microsoft to switch from Google search to Bing as a default.
The article by Tom's Guide noted that the thought of Apple promoting Microsoft was described as "fanciful" but creating a search engine could be a further stretch.
Related Article: Over 540K Apps Dropped from the Apple App Store: App Store Revenue Drops
This article is owned by Tech Times
Written by Urian B.
