[RUMOR] TikTok Social Credit Score Launched? Here's What It Means to Content Creators

Is TikTok secretly ranking influencers?

TikTok's social credit score is allegedly being rolled out. Does it mean that the online platform secretly ranks content creators?

[RUMOR] TikTok Social Credit Score Launched? Here's What It Means to Content Creators
An AFP collaborator poses for a picture using the smart phone application TikTok on December 14, 2018 in Paris. - TikTok, is a Chinese short-form video-sharing app, which has proved wildly popular this year. Photo credit should read -/AFP via Getty Images

When TikTok was rising as a social media platform, most of its content was about challenges and funny videos.

But, after it reached the levels of Twitter, Facebook, and other giant online platforms, users started to promote various products.

Now, internal documents of TikTok have been leaked, revealing that the company might be rolling out social media credit scores in secrecy.

[RUMOR] TikTok Social Credit Score Launched?

According to Gizmodo's latest report, the alleged social media credit score of TikTok is a part of the company's effort to introduce a shopping platform.

TikTok
This picture taken on May 29, 2020 shows French internet influencers Marie-Victoire Tiangue @mv.tiangue (L), Louise Ragot @louisergt (C) and Théo Bignonneau @theobignonneau creating content on the video platform Tik Tok at the @thefrenchhouseparis, a collab house. by PHILIPPE LOPEZ/AFP via Getty Images

Based on the leaked documents, this new scoring system was designed to help partner companies reach out to content creators that would help them efficiently promote their products.

As of press time, TikTok hasn't made any comment regarding the latest rumors about the social credit score.

At first, this new scoring system seems like a great idea. However, experts shared their concerns about why it could be bad for some influencers.

Social Credit Score Details

Since the rumored social credit score ranks online influencers, this means that TikTok relies on metrics.

These include content efficiency, sales-driving videos, as well as a number of published content.

Aside from these, rumors also claimed that the "cooperation index" and "diligence index" are also included.

MarketWatch explained that if these are the metrics, then content creators publishing sales videos will most likely be the ones who will appear on the FYP.

This could be an issue because creative influencers (who don't sell products) would be less visible. You can click this link to learn more about TikTok's scoring system.

TikTok is really quite busy enhancing its business to gain more revenue.

Previously, we reported that a new TikTok partnership is expected to bring Live Shopping experiences.

New TikTok editing tools for creators were also launched.

For more news updates about TikTok and other social media platforms, keep your tabs open here at TechTimes.

This article is owned by TechTimes

Written by Griffin Davis

ⓒ 2024 TECHTIMES.com All rights reserved. Do not reproduce without permission.
Tags:TikTok
Join the Discussion
Real Time Analytics