As you know, a good IT distributor always helps its partners promote their products. The synergistic effect of joint, directed actions helps make a business successful. And it is no secret that the sales process, especially training on new products, is associated with organizational difficulties, costs, and lack of time. It would be surprising if, in this day and age, there was no suitable software solution to automate routine functions to increase sales efficiency. Of course, there is. Take, for example, SOFTPROM, a large, value-added IT distributor with a network of 1,500 partners throughout Europe.
Understanding all the peculiarities of its business, SOFTPROM offers its partners a unique software solution that increases the efficiency of sellers, reduces the cost of obtaining new customers and deals, and significantly improves the results of employee training on the features of new products. This mobile and cloud app solution is called ROI4PRESENTER, and ROI4CIO created it.
ROI4PRESENTER is an application for online presentations, IT product demonstrations, lead generation, and outreach. It allows salespeople to make presentations (including offline) and communicate with customers anytime. Potential customers save their working hours because they receive information about new products at a convenient time, in an optimized form, and, most importantly, they can always contact a product specialist online for advice.
How It Works:
Step 1: Create a presentation using convenient tools you are familiar with. The ROI4PRESENTER service is compatible with both YouTube videos and the most popular presentation software, including PowerPoint, Canva, Keynote, and others.
Step 2: Upload the presentation to the ROI4PRESENTER website. In addition to the main presentation, you can create a 'pitch,' a short version that introduces the viewer to the main information, ideas, theses, and conclusions. The service allows you to supplement the presentation with a lead form for collecting contact information.
Step 3: Create a link to the presentation and place it on your site and your partner sites as a media player. Send links to your audience with an offer to watch it in its entirety or just the pitch at their convenience.
Step 4: At the moment when someone starts watching the presentation, you will receive a notification, and you can choose from two options. One, wait for the viewer to call you using the 'Call presenter' button. Two, let the client know you are online and ready to start communication immediately.
Step 5: Study each viewer's activity using the built-in analysis system. Also, with its help, a manager can study the effectiveness of the presenter-seller's work.
In the process of developing the ROI4PRESENTER web service, ROI4CIO took into account the main problems facing IT resellers. SOFTPROM, for its part, adapted the selling content for this service, including presentations of more than fifty vendors from its portfolio. Then, the distributor provided free access to the service for its partners, which ultimately allowed them to increase their efficiency of both sales and training for new products and services.
One of the tangible challenges in IT sales is the proliferation of new products and product updates. To constantly maintain knowledge relevance, it is necessary to conduct regular employee training. It takes time and money, and, most importantly, it distracts people from their work.
Here is the PRESENTATION FRAME from ROI4CIO.
Using ROI4PRESENTER, SOFTPROM partner resellers have been able to reduce the cost and increase the efficiency of their webinars. Instead of the costly procedure of organizing and inviting attendees to an online event, presentations can now be recorded directly on web pages. In this case, it is also possible to invite an expert to clarify details or get answers to questions. That is, as it were, a permanent webinar (example).
The product is also useful for lead generation. During the presentation, you can invite the new client to enter their contact information, which will be automatically saved in the CRM system.
Using ROI4PRESENTER, SOFTPROM partners increase sales efficiency and customer service quality. They can expand the range of solutions offered without fear that the abundance of new products will become a bottleneck in business development. The distributor presented a catalog of presentations to its partners, who can now immediately offer complex technical solutions relying on the help of professionals as virtual sellers. For example, an employee can examine a portfolio of 50 products in just 15 minutes and choose those that best meet customer needs at that moment.
End users don't waste their time, either. ROI4PRESENTER allows them to decide how interesting a product is by looking at a short pitch. So now, it is not as necessary as before, to spend half an hour or more to get to the point. Answers to frequently asked questions are also available.
Thanks to the utilization of both online and offline approaches, you no longer have to worry about scheduling a meeting. The client will open the link and listen to the presentation when it is convenient for them. If necessary, they will call the seller, who always has the ability to connect to the meeting. The seller receives a notification on their smartphone when the client has followed the link.
If you are wondering about the specific results that SOFTPROM and its partners receive from using ROI4PRESENTER, here they are:
- The number of presentations with clients increased by 100%.
- Staff time spent on presentations was reduced by an average of 10 hours per month without compromising efficiency.
- Work time spent on joint reports decreased by one hour per month.
- Time to launch sales of new products reduced by one month.
- Reduction of time spent on making client arrangements decreased on average by 10 hours per month per employee.
- The number of deals generated increased by 25%.
And these are only the main results obtained in the first months of using the product. The cumulative benefits received over a year will be even more substantial.
About Softprom
SOFTPROM is an international VAD of IT products that has been supplying software solutions from the world's leading developers in areas such as cybersecurity, cloud technologies, and CAD systems for more than 20 years. The distributor's partner network unites over 1,500 companies.
SOFTPROM employs more than 80 experts who promote solutions from over 100 vendors in 15 countries of Eastern and Western Europe.
About ROI4CIO
ROI4CIO is a developer of cloud software products for B2B sales. The company's solutions help sellers of complex IT solutions and services save time and increase productivity by automating routine tasks. Among the company's most well-known developments is a content platform for corporate users of ROI4CIO's IT solutions, as well as ROI4PRESENTER.
