A Web3 music store has been launched by Disney for its online store that lets fans discover official soundtracks and songs from different movies and series from the company.
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(Photo : Drew Angerer/Getty Images) NEW YORK, NY - DECEMBER 14: The Disney logo is displayed outside the Disney Store in Times Square, December 14, 2017 in New York City. The Walt Disney Company announced on Thursday morning that it had reached a deal to purchase most of the assets of 21st Century Fox. The deal has a total value of around $66 billion, with Disney assuming $13.7 billion of Fox's net debt.
Disney Music Emporium Virtual Store
TechCrunch reported that Disney introduced a 3D 360 virtual experience for its Disney Music Emporium Online Store. The web3 experience was the product of the collaboration between Disney and Obsess, which is known for creating interactive virtual storefronts since its launching last July. Through this, fans will experience several worlds from Disney films and shows as they discover soundtracks and songs when clicking the vinyl records and CDs on the virtual space.
This was launched a few days ago for the fans to have the access to a virtual storefront that features individual displays for soundtracks. These include Encanto, Wandavision, Turning Red, Tomorrowland, Hocus Pocus, Shang-Chi and the Legend of the Ten Rings, Star Wars, The Lion King Musical, and more. By clicking the specific titles on the site, users can listen to the preview music and can add it to their carts after.
Disney Music Group President Ken Bunt said in a statement, "We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests."
100 Years of Disney Music
As per Business Wire's report, the company advanced its celebration for its 100th anniversary this coming 2023. A musical timeline was also included in the site entitled "Disney 100: The Wonder of Disney Music".
Fans can enjoy the history to now of the company's music that marked the fans. The titles that were included on the timeline are the 1928 song "Steamboat Wille" by Mickey and Minnie Mouse, "Snow White and the Seven Dwarfs" that was released in 1937, the 1940 classic "Fantasia", 2016's "Moana", and more.
As Disney develops an accelerator that focuses on Web3, NFT Gators reported that this is the start of the company building future immersive experiences as it targets several projects that involve technologies like augmented reality (AR), non-fungible tokens (NFTs), and artificial intelligence (AI) characters.
Instead of using the word "metaverse" as several brands and companies have called it, Chief Executive Officer Bob Chapek stated it as the next-generation storytelling as they enter this venture in the industry. Last September, Disney also opened its doors as it sought a corporate attorney that will be working with NFTs, Blockchain, Metaverse, and DeFi Transactions.
