Instagram is looking to stuff more ads on Reels, its TikTok-like feature, no less than the Facebook parent firm, Meta, has confirmed.
But besides more intrusive ads on the Explore tab for Reels, Meta revealed that it is also testing a new placement for profile feeds.
(Photo : CHRIS DELMAS/AFP via Getty Images)
This illustration picture shows Instagram's new video feature "Reels" on a smartphone in front of a screen showing an Instagram logo, on August 6, 2020 in Los Angeles.
Instagram Reels is Getting More Ads
As per the latest report by Engadget, the parent firm of Instagram has confirmed that it is now testing out new ad placements on its TikTok-like feature.
The news outlet notes that the new Instagram Reels ad placement applies to Facebook Reels too.
The tech giant is now looking to stuff ads after a Reel has played. Engadget says it is known as the "post-loop" format.
Essentially, once an Instagram user has finished watching a short clip on the explore tab, it would show an ad afterward. It seems like what we already see on Stories, wherein ads show up in the middle of our viewing.
Meta notes to Engadget that the post-loop ad on Reels should last for about four to 10 seconds. However, it is to note that users have an option to skip it right away, similar to YouTube ads. And from there, users could start viewing the next video again.
On top of the post-loop format, the social media giant also plans to include carousel ads, which pop up at the lower part of the Reel. Meta is now testing this version on Facebook. So, if you are viewing some TikTok-like videos on FB, you might start seeing these additional advertisements.
According to a news story by Gizmodo, Meta discloses that the post-loop ads would first see the light of day on Facebook Reels as they are still testing the waters. If proven successful, the tech giant will start to roll it out to Instagram users.
Meta Confirms Additional IG Ads
The tech behemoth also revealed that the Explore tab on Instagram is getting more sponsored posts from advertisers.
Aside from the Explore section, Meta says that the profile feed of some well-known users might start showing ads as well. However, Engadget highlights in its report that it would only show up when users view their profiles in feed mode. On the other hand, the grid mode remains to be free from ads, at least for now.
Meanwhile, the spokesperson of Meta told Engadget that "the number of ads across the platform varies based on how people use Instagram." The tech giant further assured its users that it "closely monitors people's sentiment - both for ads and overall commerciality."
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Written by Teejay Boris
