After a long period of legal issues regarding its acquisition of Activision Blizzard, Microsoft has decided to create a full website to explain the details. The website aims to explain the benefits of the deal should it push through.
The European Commission has Until Nov 8 to Either Give an Approval or Announce a Further Investigation
According to the story by Windows Central, the website provides critical information related to the deal including updates, quotes, and even charts. As for approval, the European Commission has set an official deadline by Nov 8 for either approving the deal or launching a further investigation.
As explained by the article, the website is purely designed to provide information regarding the Microsoft Activision Blizzard acquisition. The company plans to purchase Activision Blizzard for a whopping $68.7 billion.
What the Website Says About the Acquisition
The website reportedly includes quotes directly coming from the Vice Chair and President Brad Smith and Phil Spencer, the Gaming CEO of Microsoft. There were also charts that showed the gaming revenue as well as the market and a table that showed how the acquisition could benefit the involved party.
Microsoft is saying that the acquisition could be beneficial for players since they would be able to have more games on different devices. The devices mentioned aside form the Xbox were phones, PlayStations, and even the option to play games online.
The Company is Trying to Explain How the Acquisition Could Benefit Creators and More
The company also shared that the deal would also provide additional alternatives as to how games are being accessed or how they are being purchased. There is also an argument being made by the company saying game creators will also benefit from the acquisition.
The reason Microsoft says game creators will benefit is because they will provide fair marketplace rules, better revenue, and even a more flexible payment system. This would allow the game industry to benefit more from different competitors aside from just Nintendo, Sony, and a few others.
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Why are there Regulatory concerns Regarding Microsoft's Acquisition of Activision Blizzard
This move is being made by Microsoft to help show the how the deal could potentially benefit the gaming market. The deal is currently still under examination by the official Competition and Markets Authority (CMA) of UK.
The reason why the deal is being examined is because it is believed that it could potentially reduce competition. So far, the European Commission has given until Nov 8 to either give their approval on the deal or annoucne a further investigation.
The announcement of Microsoft's plans to acquire Activision Blizzard for $68.7 billion were released early this year. After the announcement, the deal then faced numerous reviews from different countries but should it push through, the company would then have developers and games under Blizzard, Activision, and even King.
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Written by Urian B.
