Meet Dor Sasson, CEO and co-founder of Stigg.io, who dedicated himself to simplifying a task every B2B SaaS company dreads-changing pricing models. The average SaaS company spends only 6 hours in total determining its pricing strategy, even though updating pricing translates into concrete profit.
Stigg's APIs enable developers to ship pricing plans faster and introduce end-to-end self-service solutions. With Stigg's no-code platform, teams can manage and tweak their pricing models in minutes, not months, helping fast-growing B2B SaaS companies create better buying experiences for their customers.
It all started when Sasson and Anton Zagrebelny, CTO and co-founder of Stigg, previously worked together at another company as their CEO made a strategic decision to shift their current pricing model. Out of that decision, they came to the conclusion that building pricing plans in SaaS is still rigid, slow, and uninformed.
Sasson highlights that to this day, even for the most modern organizations, it can take months, let alone years, to roll out a successful pricing strategy that optimizes the buyer and user experience as its north star. Much like the product, pricing development never stops. The market forces fast-growing companies to keep up, and update their pricing plans and buying experiences.
Today, with product-led growth and self-service becoming almost a standard for how companies build and sell software, nailing the buying experience and the pricing plans design is fundamental. Pricing is now part of the customer experience and its value perception.
While the importance of changing pricing plans is indisputable, the practice itself is what holds companies back from doing so. It begins with taking the executive decision to change existing plans, a decision that requires research and alignment (and a sprinkle of confidence). Furthermore, unlike big companies who can afford a consultancy agency or an internal Pricing exec to work with everyone else and help orient, the identity of the decision maker on pricing changes in early-stage startups would mainly be CEO/Founders who are already busy overseeing everything else.
Once the decision is made, implementation requires scarce developer time. Whether it's a small tweak to an existing plan, introducing self-service, or replacing the model altogether, growth engineers are expected to help build it and sync all the important knobs affected by it. With all those steps taken into account, it's not uncommon for even top-performing organizations to require 2-3 quarters to launch a change.
Stigg gives developers all the APIs and embeddables to support any pricing model, once the Stigg platform is integrated, any future change can be made without almost any code work. The platform natively integrates with the application, billing solution, CRM, and data pipelines, allowing non-developers to immediately change pricing models and experiment with new buying experiences.
Although Stigg is only at the beginning of its journey, Sasson's vision for the company is to make it a synonym for SaaS pricing and buying experiences.
"There's still a lot to achieve on our road there, but we're proud of what we've accomplished together, and we're convinced that our team will be the one to make this vision a reality," he said.
