The NFL announced that Apple Music would be the new sponsor for the Super Bowl halftime show.
The tech giant's music streaming service will replace Pepsi, the previous sponsor of the event for the past 10 years.
Apple Music is Super Bowl Halftime Show's Newest Sponsor
The National Football League has officially named Apple Music its presenter for the famous halftime show. Before the Cupertino firm takes charge of this assignment, Pepsi has previously stepped up on its task as a sponsor.
At that time, the NFL expressed its desire to look for a "bigger" platform that would take over soon. This has opened doors to other companies willing to be program sponsors of the biggest sports league in the US.
According to the Holywood Reporter, Apple Music is expected to participate in its first-ever Super Bowl halftime show next year in Arizona.
As of writing, the NFL has not yet announced the performers in the show. However, the iPhone maker says that it will give updates regarding it prior to February 12, 2023.
"We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show," NFL's senior VP of Partner Strategy Nana-Yaw Asamoah said.
He added that the league has never thought of collaborating with Apple Music to present the "world's most-watched musical performance" for the annual pop-culture show.
The NFL's partnership with the music streaming platform involves a multi-year deal. The previous halftime show recorded more than 120 million viewers, according to the football league.
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Apple Music is Moving Towards Marketing
Apple is widely-known all over the globe because of its innovation and gadgets. However, its service is not only limited to that since it runs a music streaming app, and it's even extended to improve its marketing to date.
According to 9to5Mac's report, the company has had iconic partnerships over the past years. It has become an official partner of American Idol to make its iTunes Festival more meaningful to the crowd.
This year, the tech titan has announced its major news sports streaming deal with Major League soccer games. It will take effect by next year in the United States and abroad.
For Apple's VP of Apple Music and Beats Olive Schusser, the company treats sports and music as both special in their hearts. He continued that they are excited for Apple Music to be a part of the biggest event in the history of the American football league.
Back in May, Tech Times reported that BTS, the most sensational K-pop boy band of the current generation, will be airing their weekly series "BTS Radio Past & Present" on Apple Music.
This article is owned by Tech Times
Written by Joseph Henry
