Apple TV+'s market share continues to grow while other giant rivals like Netflix and Amazon Prime Video are continuing with the trend of losing their subscribers.
It looks like the streaming service of the iPhone maker is still seeing new subscribers while the rest of the giant players are experiencing the entire opposite.
Apple TV+ Grows its Market Share
As per the latest report by 9to5 Mac, the top streaming players, such as Netflix and Disney, are losing their subscribers in the past months.
In fact, recent research showed that the only massive streaming service that continues to grow its market share is none other than Apple TV+.
It turns out that the streaming service, which houses the critically acclaimed sports comedy series Ted Lasso, grew massively from the start of 2021 up until last August.
In fact, the research by JustWatch that 9to5 Mac got to see shows that Apple TV+ got a cool 29% increase in the said period.
And with that, the streaming platform of the iPhone maker now holds roughly 6% of the global streaming market. But it has yet to be as massive as the top contenders like Netflix and Amazon Prime Video.
Netflix, Amazon Prime Video Lose Subscribers
On the other hand, the JustWatch research found that Netflix has lost about 14% market share from January 2021 to August 2022.
(Photo : ROBYN BECK/AFP via Getty Images)
The Netflix logo is seen on the Netflix, Inc. building on Sunset Boulevard in Los Angeles, California on October 19, 2021.
But despite that, the renowned streamer, which brought us hits like Squid Game and Stranger Things, remains to be the top service in terms of market share.
Meanwhile, the undisputed second-largest streamer in market share, Amazon Prime Video, saw a 19% drop in its number of subscribers in the same period.
So even if Netflix has been losing its share of the market with 27.3%, Amazon's streaming service still holds its second spot thanks to its 24.3% slice of the pie.
And at the third ranking is the newer player in town, Disney+, with 18.2% of the market share. At the far fourth and five spots are HBO Max and Apple TV, capturing 7% and 6.2% of the market.
It is worth noting that Netflix has admitted that it has been losing subscribers. The giant streamer also expects the depressing trend to continue in the coming months.
And as such, according to a report by Tech Crunch, the streaming service plans to introduce its cheaper ad-supported tier late this year or in November.
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Written by Teejay Boris
