Aston Martin Finally Updates Its Infotainment System

Aston Martin is finally upgrading its infotainment system, as reported by TechCrunch. Starting this spring, the company will roll out new infotainment systems with the arrival of their new next-generation sports vehicles.

Aston Martin has never prioritized infotainment, being an independent company with a small budget, they put more focus on performance and luxury touches. As a public company with most of its shared owned by several investors, including Mercedes-Benz, they don't really have the kind of financial backing that other luxury cars do today.

In fact, the automaker has relied significantly for years on its partnership with Mercedes-Benz. Now, the company is ready to swap its trackpad controls for touchscreens. The reason is that Aston Martin sees how a growing number of consumers are now more reliant on sophisticated dashboard electronics.

Also Read: Aston Martin Unveils All-Electric RapidE Sports Car Concept With 1,000 Horsepower

What to Expect

So, what can you expect from Aston Martin's new infotainment system? The new system will feature a "far more state-of-the-art" user experience and user interface. Also due to their launch of the the DBX, which was the company's first SUV, it showed them a new type of customer. Since SUVs are purchased by daily drivers who are focused on usability and comfort, infotainment comes to the forefront.

When it comes to the screen size, Aston Martin hasn't divulged specific details yet. Also, you shouldn't expect domineering touchscreens as HVAC functions will still use buttons as well as the drive mode selector in the center console.

The screen size will be bigger than the 10.25-inch display in the DBX. However, the company made it clear that they are not focused on the screen size because a driver's eyeline is only in a specific area.

The company also emphasizes that being a luxury carmaker, they will put more focus on the quality of materials in the cabin. This is also why they plan to retain some of their knobs and buttons.

"People expect the jewelry of the car. Our switches are milled from solid metal that's cold to touch, and that's part of the experience in the luxury sector. People love the smell of the leather, the touch of the cold switches in the morning. That's part of the sensory experience that says, 'I'm in my Aston today, and this is a nice place for me to sit,'" said Alex Long, the head of product and market strategy for Aston Martin.

This article is owned by Tech Times.

Written by: April Fowell