As a tech & mobile enthusiast, I am always on the lookout for a brand or entity that is making an impact and solving a consumer problem. One key global issue in purchasing electronics is to find functional and durable devices that are cost-effective and yet uncompromising in terms of utility. I have followed one such brand and their progress over several years.
They claim to create remarkable technology, cost-effective digital solutions, and a smart life for their users worldwide. They are Chuwi. Chuwi has more than 18 years of experience designing, producing, and marketing the lines of premium Tablets, Laptops, Mini-PC's and computer accessories. They are a Microsoft and Intel global strategic partner, and the drive for innovation and expansion within the PC market has resulted in products sold in over 150 countries and used by more than 25 million people around the world.
Chuwi today has three world class electronic production lines powered by it's 150 strong team and 270+ workers. It also has partnerships with 3 advanced level factories. The story of Chuwi has been quite as dynamic as the industry of electronics itself.
In 2004, CHUWI was founded in Shenzhen, China, the city of technology. Many of the premium brands you may have heard of such as Huawei, Oneplus, DJI, Tencent were established here.
They began their electronics journey with media & audio players in 2004 and it quickly became one of the top3 MP3 manufacturers in China thanks to its excellent pricing strategy and product innovation ability in 2006.
In their pursuit of cost-effective products, they have adapted to the rapidly changing market demands and are at a stage where they have attained a premier enterprise image for developing audio players.
In 2009,CHUWI become a strategic partner of Rockchip and enter the tablet OEM market.
In 2010, Chuwi become the official partner with MediaTek/ Huawei / Google
In 2013，Chuwi become the official partner with Intel and Microsoft
Chuwi Start to expand overseas markets in 2014 and Set up professional operation teams such as Amazon, Aliexpress, Wish, eBay, and build local warehouses in the US and Europe.
Chuwi built 6 oversea service centers in 2016 and CHUWI product became the top selling products on Gearbest, banggood and Aliexpress.
It become the one of most popular Innovative Brands on Indiegogo in 2017, Over 200 overseas brand stores were built around the world.
In 2018, chuwi won the title of national high-tech enterprise; debuted Intel KABYLAKE-G series processor MINI PC HiGame and entered the Mini PC market.
In 2019, chuwi explores more e-commerce channels: Linio and MercadoLibre in South America; Allegro and Cdiscount in Europe.
In 2020, CHUWI brand ranked in the top 10 of tablet category in many countries such as Italy, Germany, Spain, France, Japan and Russia.
Along the course of their journey, their business offerings have also matured and grown across different channels. Chuwi today operates at three different business formats:
B2B: This is where they create & market Chuwi Products to distributors, resellers & enterprise/business customers for their business needs.
B2C: Chuwi also sells its products directly to users via E-Commerce platforms like Amazon, Ali Express, Wish, Lazada & Shopify. It is currently among the top sellers on these platforms in its key operational regions.
OEM: Towards its philosophy of creating superior technology for a smarter life, Chuwi does not rely only on its own products but also partners with some of the leading and most innovative brands worldwide to help them create robust, durable and cost-effective consumer electronics. One of the strategic arms of their business is to manufacture products, peripherals, and parts for 3rd party entities & brands.
The Chuwi Strategy:
No matter how times change, cost-effective products for utility at home and work are always in demand, in both developed and developing countries. There is a critical need for durable, robust, and performance-driven devices that offer value-based pricing so that they are affordable for everyone- a business, a student, or a family. Chuwi is in a great position to address this need of smart technology to all segments of people and users. Whether you are a working person, a freelancer, a student or a child. And CHUWI is working to create products that provide maximum value to users, meeting all your needs without compromising on product quality.
Since their inception around 18 years ago, Chuwi has cultivated an ecosystem that continues to nurture their vision for a smarter life. The Chuwi brand is know for:
Optimal Cost & Performance combination
Diversified & Cross-Channel reach to consumers & businesses
Brilliant Reputation with our Partners
Proven & Renowned After-Sale Support
Chuwi Milestones:
If you are curious to see what Chuwi has managed to achieve in its 18-year run, here are some unique milestones:
Chuwi had it's first crowdfunding in 2017 where it raised USD 1.5 million. As soon as 2019, its annual turnover crossed USD 100 million. In another two years, the company stood at USD 497 million annual revenue. They hit another milestone in the same year by reaching a total of 1,819,000 devices sold.
Chuwi's revenue distribution has also changed. Now around 71% of its revenue is generated through tablets, 21% from laptops and 8% from mini-PCs. It should be noted that just 5 years ago, tablets were the only product line offered by Chuwi.
As of now, Chuwi has retail stores in China, Greece, Italy, Slovenia, Bangladesh, Yemen, Iran & Ukraine.
Chuwi claims to have served 100 million users combined through the Chuwi products sold directly to consumers as well as it's business customers & partners.
Chuwi ranks among the top 5 selling brands across the Ecommerce retail regions and receives as many as 2 million monthly active users on its websites and platforms.
Chuwi has become a recognized manufacturing and strategic partner for brands like MediaTek, Dixons, Toshiba, Samsung, intel, Microsoft, Huawei, and Google.
With their heavy emphasis on Research & Development, Chuwi now has over 22 international & domestic patents, and its products have obtained grading & pass from international market tests including CE, RoHS, MSDS, UN38.3, FCC, KC, TELEC, PSE etc.
Products Now & Beyond:
In 2019 Chuwi launched its first Ultra-Mobile PC (UMPC) called the MiniBook and crowdfunded over $1.5 million on IndieGoGo, Makuake, and Wadiz platforms; accumulating over 8,000 backers and becoming a major force in the handheld market.
In 2020 Chuwi launched the LarkBox, which influenced the Mini PC market, with a crowdfunding amount of over $1 million and over 7800 backers, making it the highest crowdfunded project in terms of amount & participants in this category on Indiegogo. This innovated format of Mini PC also attracted numerous imitators, ultimately igniting the low-power Mini PC market.
In 2021 Chuwi launched its flagship notebook CoreBook X, responding to Microsoft's proposal of a 3:2 productivity screen and jointly building a Windows office ecosystem. With excellent screen quality and performance, it received unanimous praise from users , with shipments of a single model reaching 100,000 units, making it the key product model in the 3:2 notebook market.
In 2022 Chuwi launched the MiniBook X, the world's first hole-punch screen notebook, serving as another push to limits of notebook screens and garnered countless media coverage. The product form factor incorporates the Yoga polymorphic design and uses the latest generation Intel Jasper Lake N5100 processor, positioning it as a prime workplace alternative.
The current Chuwi product line includes laptops - both mainstream, mini & touch screen enabled options, tablets for Android & Windows with optional add-ons for hardware keyboards, and a range of minicomputers (Mini-PCs) that provide working professionals with high portability & easy connectivity. Their laptop & tablet range is ideal for students taking school notes or researching college papers as well as professionals delivering presentations & keynotes. They have also launched certain lines of products that enables mild gaming & graphics with 144 hz display and other hardware configurations. Some of their products are also crafted keeping the media and learning needs of children at school or kids watching videos or even doodling. Whether you are looking for the best budget laptop, Android tablet, or the best or smallest mini gaming PC, you will definitely stumble upon a Chuwi product.
From the looks of their marketing, Chuwi seems to be intensifying the scaling of its products that are already counted among the best budget and pocket friendly alternatives in the marketing. The clear advantage with Chuwi products is that the users get a premium product with a reasonable price tag instead of the flimsy & cheap alternatives. Time & again, one can also see deals & promotions being done by the brand to give even better value for money to its customers.
Chuwi recently also launched the Chuwi Global Premium Partner Plan that provides its partners and resellers with 24x7 Support, adequate inventory, abundant profit margins, strong marketing backup, after-sales assurance and generous cash supports.
If you are looking to get a Chuwi device or perhaps become a Chuwi trade partner, you can visit their official store to learn more information.
