Tesla has just dropped its prices in China for its Full Self Driving package for loyal customers. For almost a year, the automaker reportedly has not yet offered new vehicle incentives around the world.
Tesla is Releasing a New Rewards Program in China Until September 30
As per Electrek, Tesla is releasing a new rewards program in China in order for them to encourage customers to trade their used models in order to get a new one. The promo is available as of press time until September 30.
Tesla owners located in China can access the Full Self Driving feature for half the price with Supercharging credits worth 9,320.57 along with home charger installation savings worth $1,184 as per the story by The Verge.
Full Self Driving Package Priced at $4,741 for Cars that Have at Least the Enhanced Autopilot Package
Ray4Tesla, a Tesla enthusiast, shared the news regarding the "Ownership Loyalty Program" on Twitter which puts the price of the Full Self Driving package at $4,741 for cars that "already have at least the Enhanced Autopilot package."
@Teslacn offers ownership loyalty program starting now til Sept 30th. Owners trade in their used Teslas for S3XY & will get the following perks:
— Ray (@ray4tesla) July 28, 2022
1/ 50% off for FSD, saving ￥32k
2/ free 15k km Supercharging
3/ free home charging service valued at ￥8k pic.twitter.com/8NY1N9i7wq
FSD Price in the United States Reaches $12,000 but in 2019, Regular Prices for the Feature was Just at $5,000
For reference, the price of the FSD in the United States is $12,000 which would seem like a good deal due to it being accessible for less than half the price of its offering in the US. It is important, however, to note that in 2019, the regular price to use the dormant feature was just $5,000.
The FSD beta in the United States has the ability to let the electric vehicle autosteer in different cities. This is a feature that is not yet available in the Chinese market.
Tesla is Still Trying to Build Loyalty Among Customers in China
Supercharger credits allow drivers to travel through the extensive Tesla fast-charging network for free. The program even offers larger incentives for different referrals which include the Elon Musk limited edition "signature" home chargers as well as the exclusive 20-inch "Zero-G" sports wheels.
As per The Verge, the incentive program looks like it is trying to build loyalty among different Tesla owners that are located in China. The company has reportedly had to face a parts shortage in China with its Shanghai factory having to repeatedly shut down due to Covid restrictions.
Tesla Dominates EV Sales in the US but Struggles in China
Although Tesla is known to dominate EV sales in the United States, the same can't be said for the company's presence in China. When it comes to China, the company has to compete with other Chinese EV automakers which provide access to more materials and resources in order to make important components just like batteries.
Automakers in the United States are already missing out on different incentives due to a lot of battery components coming from China. Tesla, on the other hand, has an advantage since a lot of its parts are sourced from North America.
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Written by Urian B.
