Meta takes a step ahead with their partnership with influencers through the upcoming release of 'Super,' a new live streaming platform dedicated to their video content. Here's what we know so far.
Meta Platform for Livestreamers
According to a Business Insider report, Meta is developing a brand-new livestreaming platform for livestreamers, content creators, and influencers called "Super." This new livestreaming platform will allow influencers to start a livestream alone or with other hosts, generate income, and interact with viewers. Meta will reportedly pay influencers between $200 and $3,000 to use the platform for 30 minutes in their testing procedure.
Surprisingly, Super began development in late 2020 and is now under construction by Meta's new Product Experimentation team. "Super is a small, standalone experiment being built by New Product Experimentation (NPE) and currently testing with a small group of creators," a spokesperson from Meta told TechCrunch in an email exchange.
Meta has recently sent out several creators, inviting them to participate in their testing initiative. The site, which appears to have comparable functionality to Twitch, is presently being tested with less than 100 producers, including TikTok star Vienna Skye and tech influencer Andru Edwards.
Currently, the site operates on a tiered structure in which viewers pay for access to features featured in the stream. Viewers can also give tips and gifts to livestreamers. Meta strongly iterates that livestreamers get to keep 100% of the tips and cash generated by the tiered system.
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When Will Meta Release 'Super'?
According to a Meta representative, Super is now only accessible on the web for now. The spokesman stated that Meta had been discreetly testing it for nearly two years.
"The ultimate objective is to create the next standalone project that will be part of the Meta family of products," a Meta spokesman explained.
Meta's early Super testing comes as the firm just stated that Facebook would discontinue its live shopping service on October 1 to focus on Reels. Following a succession of minor trials and beta testing, Facebook made livestream video shopping available to the public two years ago. Due to selling fees paid at checkout, a live shopping platform may have eventually functioned as a substantial income source for Facebook.
As previously said, livestream shopping is growing increasingly popular in Asia, notably in China. However, given that Facebook and TikTok have both canceled their live shopping ambitions, analysts believe that this may not be embraced in Asia just yet. As a result, extra testing is required to ensure that every feature is worthwhile.
So far, preliminary Super testing indicates that Meta feels there is a demand for a livestream platform for influencers and producers. Meta is currently in the early stages of evaluating the platform and will most likely make changes based on input from authors.
This article is owned by Tech Times
Written by Thea Felicity
