Secret Sauce, the LA-based sneaker resale powerhouse, has joined forces with Berify, a toolbox for authentication and web3 utility. Both brands have maintained authority in their respective communities since 2020, and now seek to bridge the gap between physical products and the digital space through inclusive verification protocols and people-driven tech design.
Berify was founded in early 2019 in Costa Mesa, California. The core team introduced a platform for photo and content verification and security, a necessary outlet for digital creators when so much original content is being quantified without consent. Not surprisingly, this model was deemed widely successful and set the tone for the brand's forthcoming partnership with Secret Sauce, a leader in resale markets where authenticity and legitimacy hold court, but in the physical reality.
Berify's anatomy for Secret Sauce utilizes cutting-edge technology for authentication purposes while simultaneously driving a very human experience. Before collaborating with Berify, Secret Sauce's founder, Michael Schneider, operated a channel on the brand's Discord dedicated exclusively to legitimizing sneakers and other high-end goods for members of the group. Skepticism over the credibility of sneakers is common in the community, and Secret Sauce offers this perk to their members as an added layer of confidence in their belongings. It's a labor of love, truthfully, and something Berify can propel even further.
Through their partnership, Berify and Secret Sauce are inviting an elevated sense of community to new and existing members that oversteps the conventional thresholds of web3, predominantly achieved through user engagement, integration of unlike networks, and rewards programs. It is the goal of Berify to unite human interaction with the web3 space, resulting in a dynamic landscape that embraces innovation and prioritizes the people second to none.
By getting "berified", Secret Sauce is able to provide a chain of custody for its members that traces origins, ownership, and value of any given product. This breadcrumb trail is critical for sneaker enthusiasts and collectors alike, because it ossifies their trust in the business and funnels the unique story behind every product into the hands of its owner. As with any top-tier commodity, speculation over the purity of an item comes with the hype. An alliance between Berify and Secret Sauce means stronger user-experiences, interoperable navigation, and a heightened sense of loyalty to a community built on trust.
Berify propels lofty goals for themselves that are destined to reconfigure our relationships with web3, which is quickly becoming more of a reality for everyone, everywhere. The brand has found an ideal match with Secret Sauce's dedicated membership pool, but their reach doesn't stop with sneakers. In the coming years, Berify is aiming to create these hybrid spaces in all industries, including government vessels and administrative agencies. The utility behind Berify can be easily applied to any industry, and their core team makes the entire process a breeze. Without even downloading an app, Berify's resources are harvested with a single tap of a smartphone, unlocking seemingly limitless possibilities for users and products. Through the aforementioned chain of custody feature, users can see whether or not a specific product has been tampered with, recalled, or stolen. Additionally, the cyber nuances make way for digital, searchable formats of tagging and omit the need for bulky, paper labels. It's the essence of blockchain reduced to a popular perspective, accessible to any and all who require added security and sense of legitimacy.
Secret Sauce has sustained their accountability since their founding, positioned as the gateway to sneaker culture and an easy entry point for curious bystanders. On Instagram, Secret Sauce routinely announces new drops and releases, and its members are rewarded handsomely for their loyalty and dedication to the culture. Schneider, Secret Sauce's CEO/founder, has consistently prioritized inclusivity in the company's growth, striving to make space for anyone who wants a taste. Berify's steel-plated technology reinforces the authority that Secret Sauce has always held in its industry, adding a new dimension to its existing platform that will carry both brands far into the future.
At times, the evolution of web3 can feel alienating to the ill-informed. Social settings like Secret Sauce provide community, while progressive shuttles like Berify take our human experience into a new domain, improved only by our desires to grow and develop together.
