Deepfakes and AI: Soon to Change Our World? Samsung Creates its Version with ‘MegaPortrait’

Deepfakes have been massive in the past year, and it brings the public a "parody" take on the famous personalities that creators make them out to be, especially with known names in the industry. However, the concerns about its security and use, if it falls into the wrong hands, maybe a massive dispute in the future, especially as it can significantly change the world with its technology.

Samsung is also looking into deep fakes via its AI team that recently made a real-time system that can recreate human avatars.

Deepfake: Can it Change the World in the Future?

According to a report by CBS News, deepfakes or "Synthetic Media" is a significant presence in the world now, as its prominence brought a massive dispute as everyone saw a video of the "deepfake Tom Cruise" online.

This deepfake Cruise was created by a Belgian special effects designer, Chris Umé, who teamed up with a Tom Cruise impersonator with impeccable distinction to the real one.

However, soon in the future, there would be no need for an impersonator or someone that looks like the person they are trying to impersonate, especially those that do not have much of a look-alike available. Nevertheless, deepfakes may soon change the world and provide a different kind of portrayal in the media.

However, Umé said that it is good for parody uses only, but not for serious applications of the technology.

Samsung's AI: 'MegaPortrait' Deepfake

On the other hand, the famous South Korean tech company, Samsung, brought its latest take on deepfakes, and it is known as the "MegaPortrait" which features the same technology. It stands for megapixel portraits that it aims to deliver on its tech, focusing on a real-time generation of deepfakes using Samsung's AI.

Deepfake progression is massive in the world now, and even companies like Samsung are joining in.

Deepfakes and their Presence

Many people have mixed feelings about deepfake, and sometimes it is beneficial to a certain project, but for others, it is a massive disrespect to the person that it tries to copy. There is an application for it portrayed in Disney+ and Lucasfilm's "The Mandalorian" which portrayed a young Mark Hamill as Luke Skywalker.

Some used it for the late Anthony Bourdain's last documentary film that he was not able to finish, with the creators saying that it used AI voice generation for the experience. While it does not focus mostly on a deepfake generation, it still copied the likeness of the late documentarist and renowned celebrity chef.

The world already saw a massive take on deepfakes in the past months and years, and it both amazed and creeped them out for its features as it brought an uncanny resemblance to the people they knew. It may be for personalities and celebrities for now, but soon it may bring a deepfake even to the everyday person, and present ethical dilemmas or challenges.

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Written by Isaiah Richard