Since its launch several years ago, the company, SQRDUP, and its innovative, precise award-winning signature product have quietly made a name for itself among golf enthusiasts by using laser technology to take the guesswork out of swing alignment.
How is SQRDUP looking to top its impressive debut?
SQRDUP is launching a new putting aid later this year and offering golf enthusiasts and the general public an intriguing opportunity to name the product in a campaign contest featured on its website, (#SQRDUPNEXTPRODUCT). The winner will not only receive the honor of naming the company's new product but will also earn a $1 royalty for every SQRDUP next product sold up to $1 million. There's a limit of five entries per email address and the company is taking entries until September 30. The SQRDUP naming committee will then select the top 10 entries to be featured on social media. The entry that receives the top votes will become the name of SQRDUP's next product.
"When I first thought of this contest, I had a friend tell me I was nuts for paying out that kind of money," said Randy Bowman, SQRDUP co-founder and CEO. "I explained that having a great name for our product is as important as having a great product. And if we only sell 10 units then we can afford the $10 in royalty. If we sell a million, well then again, we can afford it. How cool would it be to help someone financially who decided to submit a name? It's a win-win situation for both of us."
As everyone knows who avidly plays golf, the putter is the most used club in a golfer's bag. The company's ultra-bright laser beam alignment aid is quick to set up and easy to use to help golfers visualize precise putting alignment.
SQRDUP's first product release has received Golf Digest Editors' Choice Award for Best Training Aids three years in a row and currently sells in over 30 countries.
Improving on an already lauded product was no easy task, but Bowman feels his company has created an impressive follow-up.
"From a brightness standpoint to the simplicity of use, there is nothing on the market which comes close to this product," Bowman said. "Our new product uses the brightest wavelength in the laser golf alignment market and will be engineered with what I call overlay laser technology. We will double the brightness of our beams by using two lasers per beam. Our engineers will determine the precise laser angle, fan angle, focal point, etc. to achieve laser beams which are visible in direct sunlight."
Benefits and features of the upcoming new SQRDUP product include:
- twice the brightness
- reads greens better
- identifies correct break of putts
- reads the speed of putts to high point
- gets the ball rolling on the correct line
- visualizes the path
"Our first product, SQRDUP, is an easy-to-use golf alignment aid for all clubs," Bowman explained. "Our next product focuses almost entirely on putting, and we have taken it to the next level. For the first time, a golfer can see the path to the hole or the break. Golfers will quickly learn to visualize the path of the putt. The quickest way to lower your scores is to work on your short game. This next product will help the user fine-tune their putting game. This product will help the golfer read greens and make more putts."
Double the lasers, double the fun...in the sun
With its new product, SQRDUP also seeks to solve a long-time problem of laser alignment aids being difficult to see outdoors during the day, particularly in direct sunlight.
"There is no other double line laser putting aids on the market," Bowman explained. "Additionally, all other golf laser alignment aids struggle to be seen outdoors. Our first product, SQRDUP, uses lasers with a 545nm wavelength. The optimal wavelength for humans is 555nm. All other golf laser aids use 532nm or less wavelength. By overlaying two beams, it will double the visibility in sunny conditions. When I make the statement that there is nothing close to SQRDUP, it is a claim I can back up."
Delivery of the SQRDUP's next product is scheduled for December 2022 and it will cost $299.
Bowman is a former 20-year Marine veteran, who retired from the oil and gas industry several years ago to pursue his entrepreneurial dream. While many retirees spend their retirement playing golf, Bowman is instead seeking to transform the sport through technology. Although he has had to learn some tough lessons as an entrepreneur along the way.
"I've learned so many things, but my biggest lesson is that an entrepreneur never has enough money," he said.
Bowman added that his company is working on some upcoming partnerships, but it is too soon to share the details.
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