Data collection on several social media platforms is oftentimes met with fear of compromising one's privacy, especially through deceptive data collection. However, Angela Benton wants to change that.
She claims that we are in a new era of data collection, which is ultimately for the "better."
Ethical And Open Data Collection
Benton is the founder and CEO of Streamlytics, a data-science company situated in Culver City, California. She's a well-bred entrepreneur who has worked in technology since the dot-com era. Her business, which is aimed at Black Americans and other marginalized communities, is a pioneer in what it terms a more ethical and open method of data collection.
Unlike other companies, customers self-upload their data, sell it for a profit, and even retain the ownership of it. Streamlytics developed an algorithm to determine the worth of the data, which it then purifies, examines, and resells to other businesses.
Since its establishment, Streamlytics has been on a mission to end the dishonest data collection practices that have spread throughout many internet organizations.
It also claims its continuing expansion demonstrates the viability of new models that alter how businesses access and collaborate with consumers as individual data partners.
It is worth noting that Streamlytics is a woman- and minority-owned business. More significantly, Benton is one of Fast Company's 100 Most Creative, Inc.
She is also one of the 100 Most Intriguing Entrepreneurs by Goldman Sachs, the 25 Most Influential African Americans in Technology by Business Insiders, the 100 Female Founders by Magazine, and the Women Trailblazers by ADWEEK.
Uplifting Minorities
Benton said in Inc.'s Real Talk that because of how disproportionately data and privacy have impacted the Black and Latinx communities, she started the company with minorities in mind.
For instance, she cites the current issue over the sale of facial recognition data to the police, which she claims has a substantially greater error rate when comparing data of Black and Asian male faces and may result in unjustified arrests.
Benton said that clients might obtain ethically obtained data using her company's methodology so that algorithms won't hurt groups who have historically been subjected to discriminatory tactics.
Throughout her career, she prides herself as an entrepreneur who always aims to uplift minorities.
She established NewME in 2011, the first minority-focused accelerator in the world. With the support of hundreds of entrepreneurs and NewME's leadership, startup enterprises were able to raise approximately $47 million in venture financing, according to her LinkedIn About section.
In 2007, she also introduced BlackWeb 2.0, a multimedia network that served as a hub for African-Americans who wanted to venture into technology.
Benton has been covered extensively in both domestic and foreign media, including CNN's award-winning documentary series Black in America: The New Promised Land, Silicon Valley, MSNBC, Bloomberg, Inc., Forbes, and Good Morning America.
She was also featured in the Wall Street Journal, where she co-wrote an essay with Mark Zuckerberg for the publication's 125th Anniversary edition on The Future of Entrepreneurship.
This article is owned by Tech Times
Written by Joaquin Victor Tacla
