While innovative ideas and inventions are undeniably important and substantially prized, it is only an admission ticket for tech brands to succeed. Today, there is an even greater need to improve communications, storytelling, and the creation of narratives that will champion your brand across the globe. This is where tech PR firms play an important role in delivering your knowledge, business strategy, and solutions.
Just as technology evolves, so does the tech PR agency. Today, the best PR firms compete to effectively express your tech company's narrative to improve public awareness and, eventually, accomplish company goals. So leave it to our top 5 best tech PR agencies to prioritize your stories and share them worldwide.
What Is Tech PR?
PR firms deal with reputation and brand management. Tech public relations firms promote your technology brand by creating narratives championing your brand and team and sharing your innovation with the world. PR agencies will also be responsible for promoting business activities compatible with your commercial goals and strategies.
Why Is Tech PR Important?
Tech PR firms are essential to your success since they proactively carry out your brand's message, differentiate you from the competition, and give a constant supply of ideas to the media that is always looking for stories that resonate with their consumers.
So, whether you want to attract clients or connect with the investment community, tech PR agencies ensure that your stories are heard, acknowledged, and translated into tangible outcomes, whether your company is B2B, B2C, healthtech, fintech, or any other.
Best PR Firms for Tech
Public relations is an essential process of conveying relevant messages to the right people in the right place at the time to establish a good reputation. Give your brand a boost in your field and ensure that people will talk about you with the help of our top 5 best tech PR firms, starting with SlicedBrand.
#1 SlicedBrand
SlicedBrand is one of the most successful tech PR agencies to date. It has received recognition for its innovative and successful outreach initiatives and the excellent businesses it represents around the world. SlicedBrand's award-winning female-led team ensures that your messages are heard by the most relevant audiences worldwide, gaining more visibility and opening doors for you.
It traverses the dynamically shifting media environment to convey your stories in the most effective way possible. SlicedBrand leverages its vast network of relationships at top-tier outlets, including the best technology sites, and its creativity and skills in storytelling.
Part of SlicedBrand's competitive edge lies in CEO Ayelet Noff's background as a journalist. She has been writing for tech magazines such as TechCrunch, Cointelegraph, The Next Web, VentureBeat, Forbes, Nasdaq, Mashable, and others since 2006. Noff has also been named as one of the world's top tech public relations professionals by Business Insider, Forbes, Inc., and others. She understands what drives the media and has maintained tight friendships with journalists for decades.
Key Services
Brand Messaging: As storytellers, SlicedBrand strives to tell your company story in a unique style that stands out from the crowd. Their team helps you define your unique selling points and create your messaging in the most effective manner for today's market opportunities. They do this while also developing narratives appealing to your target market.
Flexible PR Strategy: This PR firm delivers an appropriate PR strategy for your brand through expert efforts across media outreach, media relations, thought leadership, and speaking opportunities.
Media Relations: After drafting the perfect pitch for your story, SlicedBrand will use its extensive network of media and key influencers developed over the last two decades to ensure that your story reaches the correct audiences.
Thought Leadership: SlicedBrand will generate ideas for the most relevant and insightful thought leadership articles and assists you in crafting these pieces and placing them in relevant publications to your target audience. These thought pieces will increase your company's industry reputation and credibility. These articles will also help with SEO and allow you to position your staff as industry experts for the best commenting and speaking opportunities.
Speaking Opportunities: Speaking on stage at tech conferences is an effective method to increase your exposure to leads, investors, the media, and other key groups. For that, they choose industry events worldwide that meet your unique requirements and position you in the limelight by leveraging their strong relationships with event organizers.
Commentary and Podcasts: SlicedBrand is frequently asked to help media contacts connect with experts for commentary and in-depth audio interviews due to their excellent relationships with journalists across numerous sectors. Commentary and podcasts are quite helpful in generating leads and collaborations while also increasing brand reputation.
Crisis Management: SlicedBrand develops ways to mitigate harm and consults you on an ongoing basis to avoid crises. Their team can steer you through the hardest of situations because of their experience dealing with company crises for so many years.
Media Insights and Reports: Transparency and measurement are at the forefront of their work operations. Consequently, they deliver detailed reports and analytics regularly, allowing you to examine outcomes based on data-driven insights and quantify the ROI of your PR budget.
SlicedBrand is the right pick if you want tech PR experts that feel more like an extension of your team rather than an outside agency. You'll work directly with the CEO and VP of the firm, who will leverage their decades of expertise and nurtured connections with tech writers to bring you earned mentions.
They achieve this through a multi-pronged approach that begins with a holistic PR Strategy and develops to a climax with media outreach, commentary prospects, speaking engagements, thought leadership opportunities, and appearances on tech-related podcasts. These are designed to raise brand awareness and get you the recognition you deserve.
USPs:
Deep understanding of tech - Due to many years of handling tech PR.
Connections across all media - Due to many years working in tech PR, SlicedBrand has numerous relationships across a wide spectrum of outlets across many verticals, including mainstream, tech, business, lifestyle, crypto, broadcast, podcast, and more!
Close media relationships - As Ayelet began in journalism and the team has been handling PR for decades, SlicedBrand has meaningful relationships with the media.
Leadership leads your accounts - SlicedBrand's CEO and VP are involved in your account from idea generation through pitching their own personal contacts. They utilize their background and expertise to benefit you.
There's no question that SlicedBrand's award-winning staff delivers you the press you deserve, thanks to clever storytelling and broad relationships. Your reputation is on the line, and there's nothing more worthy of your time and investment than choosing the right PR partner - SlicedBrand. Click here to get started.
#2 Channel V Media
Channel V Media or CVM is an award-winning communication and PR firm that leverages its expertise to help startups and tech giants build their momentum across the globe. CVM established a reputation for helping out tech companies navigate congested marketplaces through its narrative-driven strategy even when the industry faced a recession two decades ago.
By aiming for proper message and delivery, CVM positively impacts a tech company's growth and capacity to compete in its market. This tech PR is arguably most recognized for its role in making artificial intelligence eminent once again in the United States in 2016. This is due to their assistance in bringing to light Israeli-born artificial intelligence business Alber Technologies as a "driving force" to reinforce the market's understanding of artificial intelligence.
As with other successful B2B tech PR agencies, placing company ideas in the limelight is not the only service they boast. In fact, they have also built a reputation for overseas firms like Shapermint, Meatless Farm, and Everseen in the United States.
Plus, they have accelerated the ascent of companies like Bluecore and Maxymiser in overloaded marketplaces and have made entirely new market classifications for companies like Albert Technologies and Grapeshot. Besides that, Innovid, IBM, Pernod Ricard, Embroker, and Fortune & Frame have also put their trust in Channel V Media.
So far, with its capabilities, they have attracted tech companies from all over the world, including those from France, Israel, Ireland, Germany, Argentina, Uruguay, the United Kingdom, and others.
Key Services
Positions businesses for market success and raises exposure among high-value audiences
Offers strategic planning for high-growth marketing teams
Transforms marketing into a key revenue driver
Creates a digital marketing plan to assist customers in creating their own media channels and growing their own engaged audience
Creates narratives that provide context for your business, highlights the challenges you address, and creates the intangible branding and marketing that shift the focus from pricing to value
Aside from that, CVM envisions transforming C-suite executives into industry visionaries, positioning clients among the most outspoken in high-value dialogues, and generating inbound prospects. All of which had been proven previously through their collaborations with tech enterprises. As a result, they garnered accolades, including the International Public Relations Network's Project of the Year award, the Stevie Awards for Best Technology PR Campaign, and the Best B2B Campaign.
Benefits
- The most substantial benefit this tech PR agency has to offer is its ability to identify narratives a company has to market in order to affect its wider business goals systematically. Per Kieran Powell, a partner at Channel V Media, most organizations come to them because they have little or insufficient expertise in establishing their narratives, gaining press exposure, or getting seen in the market.
- While this tech PR firm specializes in IT firms, all its customers come from various sectors. As a result, they can collaborate with business and trade media across verticals, as well as mainstream news publications.
- They are well-structured in terms of plans, measures, and communication, as well as handling customer accounts. It is a member of a worldwide network that provides its clients access to 42 different markets, including the United States and the United Kingdom.
- Channel V Media's technique is based on a thorough grasp of how brand positioning, message, and story affect consumers across conventional and digital media.
- This tech PR firm has the ability to turn complicated corporate news into easily digestible media tales that other agencies struggle to communicate.
Channel V Media has collaborated with some of the world's most well-known companies and growing market leaders. Now, it's your turn to build and share your story to increase your brand credibility. Get in touch with this tech PR firm and get started.
#3 Edelman
Edelman is a PR firm that actively collaborates with businesses and organizations to help them evolve, promote, and achieve their goals and objectives. It pioneered the notion of presenting narratives using media and the first press tour to market products and develop corporate brands, assisting them in capturing a market niche.
Following its foundation in consumer marketing, the PR firm expanded into health, public affairs, technology, and crisis management. Currently, it is one of the best tech PR agencies. Its communications strategy assists customers in remaining nimble and expanding their reach as digital communications and media revolutionize marketing and public relations methods.
Its extensive understanding of technology extends to over 700 practitioners in almost 40 countries, covering every sub-sector. They do not just assist IT businesses in developing their brands and reputations. They also help them advertise and differentiate their goods through digital marketing, corporate reputation, employee involvement, public relations, and crisis management.
Key Features and Benefits
Assists technology companies in developing their brand and reputation across the world
Deals with and resolves issues of operating beyond geopolitical boundaries while recognizing cultural norms
Has experience with both fortune 500 and start-up tech companies
Provides complete management over your tech companies, including employee involvement
#4 Weber Shandwick
Weber Shandwick is one of the best tech PR firms that work at the interface of technology, culture, policy, and press to create and reshape the industry. They gained the trust of the world's most influential enterprises to achieve more impact. As client business models and communication channels evolve to meet new challenges, they are well positioned to combine varied talents, global perspectives, and pioneering ideas to generate industry-defining solutions.
Their unique technological platform, employing artificial intelligence to sift and classify billions of data points from thousands of sources, is at the heart of their operations. It assures that the data used in their analysis is unbiased, ethically obtained, and in accordance with complicated regulatory settings. This skill is unique in the field of tech PR firms. It allows them to swiftly use complex procedures to combine several models and obtain meaningful and actionable insights.
Their strategists build market-leading brands and businesses that add value, not simply flashy concepts. The 150+ member Analytics + Intelligence team, composed of data scientists, engineers, and market researchers, is capable of addressing customers' broad business issues thanks to unique technology, data science, and deep client-focused knowledge.
Key Features and Benefits
Provides value via data-driven, in-culture concepts
Strategizes and delivers results through comprehensive analytics
Leverages data intelligence, management, and integration
#5 Porter Novelli
Porter Novelli is another PR firm that works with clients to bridge the gap between purpose and action. They also aim to develop values-based communications that establish strong, sustainable, and resilient reputations to generate quantifiable performance. For more than 40 years, they have been persuading individuals to change deeply rooted behaviors and beliefs through social marketing.
Their Innovation Practice, previously known as the Technology Practice, assists in driving value via innovation for social and environmental benefit. They acknowledge the power of technology as a disruption and mobilization platform to help consumers, investors, partners, communities, governments, and workers create a regenerative and equitable society.
They are aware that environmental issues, socioeconomic disparities, and fair dealing in the technology sector must be addressed before unforeseen consequences bear the worst repercussions.
Porter Novelli's innovation practice connects corporate value to societal good for the visionaries and innovators who are re-inventing everything. So far, brands like Timberland, Zelle, Street Grace, and more trusts this PR firm to narrate their stories and relate them to today's issue to become appealing to the audience.
Key Features and Benefits
Promises purpose and impact, market growth, corporate counsel, and more
Includes a fully integrated, worldwide workforce that collaborates to solve business difficulties
Collaborates with industry leaders in four practice areas to positively affect media exposure
New competitors emerge out of nowhere to challenge your position as a technology company. Whether your company is new or established, competent public relations can help you continuously gain momentum for your brand and establish a great public image. There are cases where customers, prospect partners, and investors struggle to trust your brand with inconsistent PR strategies. To avoid such cases, our top 5 powerful tech PR firms seek to develop a recognizable message across different media channels where you are acclaimed as a victor.
