The New York Times (NYT) is rolling out a new feature for Wordle. Soon, users can link their Wordle stats to their NYT account, as reported by The Verge.
Currently, Wordle stats don't sync across devices or browsers. Therefore, users need to keep their streak going, and to do that, they need to play it on the same browser and device.
Now, that's going to change. A tweet from the NYT Games account suggests that the upcoming change will allow users' stats and streak to sync across all devices you play Wordle on. Users can now link their Wordle stats to a free or existing NYT account. This option will be available soon.
🟩 🟨 Exciting news, Wordlers. You will soon have the option to link your Wordle stats to your free or existing New York Times account.
— New York Times Games (@NYTGames) July 12, 2022
This means saving stats and your streak across *all* the devices you play Wordle on.
Doing Good for NYT
NYT bought Wordle in January for an undisclosed price. There were challenges along the way, and some think that NYT's purchase of Wordle will lose its appeal, but the purchase seems like a good thing for NYT. The game has brought them tens of millions of new users.
Also, recently, Wordlebot was introduced as a companion tool to enable users to analyze their performance in Wordle. According to Digital Trends, WordleBot will help players become better players in the game by showing them stats after completing a daily puzzle. The tool will provide users with scores from 0 to 99 based on luck and skill for each guess.
Wordlebot will also give advice by taking the completed puzzle to the WordleBot Site, where it will automatically run through the guesses and make suggestions.
Jumping on the Bandwagon
With the success of NYT's purchase of Wordle, some companies are taking notice. Recently, Spotify purchased the Wordle music trivia spinoff, Heardle, as reported by Forbes.
This is part of the company's efforts to gain new users by offering a more interactive application experience.
Heardle was launched in February 2022 and is one of the several spinoff games inspired by Wordle. The game allows players six tries to guess one song a day based on its intro sounds.
Heardle will remain free to all users and will stay on its main website with players being able to listen to the full song on Spotify at the end of the game. However, Spotify said it would integrate Heardle and other interactive experiences into its application in the future.
It is clear that Wordle is a big success story for the NYT, but big businesses don't usually make big investments solely for the sake of snaring new users.
Wordle is a perfect example of the different ways businesses use games to engage customers and grow their businesses.
Companies are using games as a means for engagement and targeting, not just as a means to acquire new customers. As more businesses use games as a growth strategy, social gaming will continue to benefit. Wordle has been able to play this role, and it has been the best example.
Related Article: Wordle Now Purchased by The New York Times for Millions: Online Word Game Remains Free-to-Play
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Written by April Fowell
