Why does a homeowner prefer to choose your service for repairing or replacing their roof? The difference between a successful roofing firm and an ordinary one lies in how the company has marketed itself.
However, if you have not yet focused on your online marketing before, or you are just starting a new roof company, it can be a quite challenging task and you will not know where to begin. The best solution here is to hire the service of a reliable roofing marketing agency like Profit Roofing Systems to generate customers for you.
Even if your present roofing business is quite successful, you will surely not mind getting a steady source of more leads and prospects. Marketing your roofing company should never be an afterthought while creating your business. Your marketing tactics can be beneficial if they are well-planned before starting your doors to your customers.
Let us discuss in this article a few tips and ideas that can work quite well for your roofing firm, no matter how big or small your business is.
Be prepared to be Googled
These days most businesses are conducted online. Hence you must regularly monitor your website performance to find if any prospect has visited your site or sent any inquiry note. You must respond to them immediately.
Make a web/mobile-friendly website
People these days use mobile phones more than any computer or laptop to search for
any kind of service. Therefore, make sure that your website is optimized for mobile applications too so that you can capture more attention.
Create helpful content using keywords
Do proper research for keywords and try to include them effectively on the website content so that your website becomes optimized for search engines. You will need to use keyword-optimized content for both, onsite and offsite posts.
Answer questions coming on your website
Your prospects may have several questions to ask, and they post that on your website. You will need to be prompt to respond to their questions. You will also need a FAQ section on your site so that the users will readily get answers to most of the obvious questions.
Deliver a subtle personal touch
Your marketing effort should not only be limited to developing your websites, but even your connections on other websites also help to a great extent. People referring your business to their friends can also generate leads.
Your website must be optimized
There is no need to put extra emphasis in the present-day marketing scenario that your website must be properly optimized. People these days only find the service providers through the web and ensure that your website always comes on the top of search results.
Display your roofing work portfolio
People visiting your website must know what kind of projects you have undertaken. You can help it by displaying a few pictures and videos about the work done by you in the past. That way, your visitors may get an idea about your competence.
Do not shy away from adopting old methods
Despite the internet age, word of mouth is still a powerful tool for getting new customers or leads. Do not also shy away from encouraging such old marketing methods too.
Social media use
These days, social media is very effective for advertising your business. Most people spend their time on different social media sites where you must be visible. You must sign up on all popular social media sites and make your presence felt.
Home show marketing
Participating in various home show exhibitions is also a good way to advertise your business.
Use the weather for your benefit
Roofing is mostly a seasonal business. What it means is that certain times of the year are busier than others. If you like to promote on print, radio, or other advertising media, one of the smartest ideas for roofing marketing is to include seasonal weather trends in your ads.
Send out flyers
Postcards and door fliers mailed to local areas might help spread the news about your new roofing company. Furthermore, this low-cost method of promotion won't break the bank before you start bringing in clients.
Follow up consistently
Getting leads can be one thing, but you will also need to respond quickly to leads and have mechanisms in place for proper follow-up. Create a specific auto-responder system to ensure that the prospects are followed up regularly.
PPC campaign
When you search for a term on Google, sponsored results appear at the top of the page. PPC (Pay-Per-Click) advertising can be quite a powerful tool. You will be charged a fixed amount every time someone visits the website, up to a certain budget.
All these marketing ideas to promote your roofing business are certainly not rocket science as they are now quite practical and simple. All the best in your business!
