Mark Zuckerberg has been a strong proponent of fashion within the metaverse, and with Meta's new Avatar Store, popular brands are selling digital designer clothing. The problem, however, is that some say it doesn't look good.
Meta to Launch Avatar Store with Real-Life Brands
According to the story by The Verge, the digital clothing that Meta wants to sell its users was described as "poorly rendered designer clothing." Meta is launching the Avatar Store, where brands like Prada, Balenciaga, and Thom Browne clothing can be bought.
Of course, these aren't just limited to rendered clothing, buyers can also choose other more daring things like suits, motocross outfits, logo hoodies, and more. Meta's Twitter post showed what looked like Avatars of Zuck and Eva Chen, director of fashion partnerships at Instagram, in different designer clothing, which looked quite like game skins.
Need a fresh fit for your avatar? We're launching our Avatars Store on Facebook, Instagram and Messenger so you can buy digital clothes. Mark Zuckerberg and @evachen212 tried out new looks from @BALENCIAGA @Prada @ThomBrowne ✨https://t.co/7SN0hdYz2D pic.twitter.com/Bp9zeK2ZNl
— Meta Newsroom (@MetaNewsroom) June 17, 2022
Mark Zuckerberg Expects More Brands to Come to the Avatar Store
The Meta CEO then stated that more brands are expected to come to the Avatar Store soon. He stated that digital goods will be a very important way for people to be able to express themselves in the metaverse.
With a lot of buzz around the Metaverse, Zuckerberg believes that fashion will and should play a huge part in it. Just like game skins, buyers can purchase the skins in order to make their character or avatar more unique to look at.
Popular Luxury Brands to Come to the Avatar Store
Attempts of fashion within the metaverse were highlighted in an article by Vogue Business, which talked about the Metaverse Fashion Week of Decentraland. The fashion event included a wide range of brands, including Dolce & Gabbana, Etro, Estee Lauder, and Dundas.
Going back to The Verge, it was noted that luxury fashion houses are now expanding their reach into digital garments by partnering with certain tech companies in order to do so. There were two notable incidents where Balenciaga and Gucci decided to partner with two games in order to bring digital fashion to the masses.
Read Also: Meta 'Horizon Worlds' to Bring 'Voice Mode,' Controls for Users to Have a Safer Experience
Other Times Luxury Brands Wen Into Digital Clothing
In 2021, Balenciaga had its own skin on "Fortnite," which allowed players to buy branded hoodies for their in-game characters. In another game, "Roblox," Gucci Town was created, which allowed players to virtually shop through the virtual store.
Despite Meta partnering with some of the biggest names in the fashion industry, the news was just quietly announced. As per the article, the company didn't immediately respond to requests for more details regarding the Avatar Store.
As per the company, the store is expected to launch "soon" but it was not yet revealed how users will be able to gain access to the store. The Verge notes that they hope the price of the digital clothes will at least be less compared to their real-life counterparts.
Related Article: Facebook Gaming Brings 'Crayta:' A Push to Bring Meta at the Center of the Metaverse?
This article is owned by Tech Times
Written by Urian B.
