Elon Musk Warns Rivian, Lucid to Change Their Strategies to Avoid Bankruptcy

Elon Musk is giving a piece of advice to EV manufacturing competitors Rivian and Lucid for their track towards bankruptcy if they continue their strategies that focus on burning billions of their funds. Musk speaks like he is in a "been there, done that" situation, as Tesla previously veered towards the same path, but the company prevailed during those trying times.

Elon Musk Warns Rivian, Lucid on their Path Towards Bankruptcy

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Elon Musk, co-founder and CEO of American electric vehicle manufacturer Tesla Motors, poses with a Tesla during a visit to Amsterdam on January 31, 2014. The European Tesla Service is based in Tilburg and the European headquarters is in Amsterdam. AFP PHOTO / ANP/ JERRY LAMPEN --NETHERLANDS OUT-- Photo credit should read JERRY LAMPEN/AFP via Getty Images

A show by the Tesla Owners Silicon Valley focused on an event that talked about advancements and progression of electric vehicles, particularly those from the clean energy company. It opened a platform for all-electric vehicle owners to get insights and information regarding their Tesla cars and brought them to a community within the area.

However, one of the main highlights here is the arrival of Elon Musk at the event, where the CEO talked about many things regarding the EV industry in the country. At one point, the top billionaire answered a question regarding Lucid and Rivian, two of its top competitors that focus on an electric-only venture, regarding their strategies that may lead to bankruptcy.

Musk Said These Two Things that Rivian and Lucid to Change

Musk also addressed these talks on Twitter regarding what he previously said about Lucid and Rivian for their track that may eventually lead to their losses. The Tesla CEO said that if the company does not change and cut their opex and cogs in a "dramatic" execution, the EV companies will not survive an impending threat of losing their money.

Tesla, Rivian, and Lucid's EV Competition

Musk is in a position where he can freely talk about the EV industry as he has been CEO for almost two decades now for a company that heavily borders on clean energy transportation. Tesla started in 2004, and it was not until the late 2010s that the company gained traction for its EV releases, where the Model 3 gave the world a new view of electric cars.

There are many plans set for the clean energy company's career track in the future, and a so-called "Master Plan Part 3" by its tech CEO is already public knowledge. Here, there are many future projects and venture that the company will work on, and it will help establish its name as a common household title in the progression of electric mobility.

Rivian and Lucid are fortunate to start their journeys during a time when electric vehicles are beginning to gain fame among the public and where there is a sure market for all its ventures. Now, a piece of advice came from one of the most renowned tech entrepreneurs in the industry, and it is something it got for free, as a warning.

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Written by Isaiah Richard

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