BuzzGuru, the global influencer marketing leader, has released a free influencer analytics plugin to encourage greater online transparency and eliminate the brand's uncertainty brought by limited data availability on Instagram, YouTube, TikTok, and Twitch.
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In response to the industry's growing demand for data trust, granularity, and transparency, BuzzGuru has launched a free plugin that allows users to see influencer analytics on the go while browsing their social media profiles. As marketers have come to expect greater access to influencer analytics and data measurement, BuzzGuru's plugin unlocks the performance insights that businesses need to best reach their customers and optimize their outcomes.
"We currently find ourselves in the golden era of influencer marketing," said Pavel Beinia, CEO and Founder at BuzzGuru. "The industry value is set to grow to approximately $16.4 billion in 2022, making it a lucrative business not only for content creators and brands, but also for fraudsters. Authenticity and transparency becomes the main point for the industry. Thus, various companies have been looking to solve these issues, stepping up with solutions for analyzing influence".
BuzzGuru AI marketing platform was released in 2021, being uniquely positioned as a competitive intelligence for brands. By now, BuzzGuru's influencer database aggregates the analytics of over 27 million content creators across the globe. With the release of the free plugin, the company is striving to streamline influencer marketing efforts, gather analytical data for specific ad campaigns, and turn it into tangible results.
The BuzzGuru plugin is a free extension for Chrome and allows marketers to evaluate any social media profile on Instagram, YouTube, TikTok, and Twitch. Its functionality provides the possibility to evaluate the influencer's most valuable performance metrics, such as engagement rate, average likes, comments, and views, a suggested collaboration cost for brands to approach content creators they haven't worked with before. The performance history of the influencers help marketers to check the account for authenticity and fraudulent activities.
The major feature of BuzzGuru for Chrome is being able to see the brands, apps and games that a particular influencer has already worked with and mentioned in their ad integrations. The plugin allows you to grab relevant influencer data to your spreadsheet or add a particular influencer in the list for future outreach.
