Casted, the first amplified marketing platform and only podcast and video solution designed for B2B marketers, today announced Casted Insights, an industry-first solution to empower marketing and revenue teams with account-level contact information and actionable engagement data across audio and video content.
Casted Insights puts actionable data into the hands of B2B marketers - offering a holistic picture of a brand's audience and providing the insights to best connect with them. The solution offers companies an in-depth view on the brands engaging with podcasts and videos side-by-side with the themes piquing their interest, providing the opportunity to reach, nurture and expand audiences with the right content at the right time.
"Marketing departments are known for creativity in getting their brand and company's name out there, but they must also showcase the results of their efforts creatively. While business leaders always want to see the value of their investments, ROI can be hard to measure for marketing teams as not every campaign or initiative provides sales leads," said Lindsay Tjepkema, CEO and Co-Founder of Casted. "By launching Casted Insights, we empower marketers with the actionable metrics and insights they need to see, communicate, and leverage the value of their content marketing. This enhancement is only possible because of our deep understanding of the needs of B2B marketers looking to amplify their podcast and video content - we've been there because we, too, are B2B marketers."
While other audio and video solutions deliver standard vanity metrics, failing to create value for marketing or revenue teams, Casted Insights provides a holistic approach for supporting a company's content strategy to convert and connect. Key features of Casted Insights enable marketers to:
- Reveal which brands are engaging with audio and video content and see if they're already in the funnel with IP-resolved, firmographic data, no matter where they watch or listen.
- Surface company-level contact information and engagement data about new and existing audiences.
- Identify top-performing podcasts, videos and themes for businesses.
- Amplify data to create attribution models, inform marketing automation, and craft ABM strategies.
"Insights is really helping us determine the overall value of our podcast. With our upper management telling us, 'Hey, we don't know, or we want to see how your content is adding value to our company, what it's doing - is it generating leads? Are we making sure we're hitting upon business goals?' Seeing analytics like this reinforces the fact our content is generating leads," said Hailey Wheeler, Services Marketing Communications Consultant at Caterpillar Oil & Gas and Marine. "Through our content, we are creating more loyal customers, and we can see their engagement with Casted Insights. I think as we continue to build upon analytics within Insights, it further reinforces that we're hitting business goals. Our content is actually doing something for our customers."
For more information on Casted Insights or to learn about how Casted is creating a new era of marketing, visit Casted.us.
