How Can AI Ease Privacy Concerns? Generating First-Party Data and More!

Experts claim that AI can actually ease the rising privacy concerns over the internet. This may be true given that artificial intelligence has been applied in various technologies that make life easier.

Google, Apple, and other giant tech firms rely on AI and machine learning innovations to further enhance their products.

On the other hand, artificial intelligence was also used to create self-driving cars and drug development. All these details show that AI can be used in many things, including online security.

How Can AI Ease Privacy Concerns?

Venture Beat reported that AI could be used to enhance online privacy. While protecting internet cybersecurity, artificial intelligence can also make your online activities easier, such as shortening online processes by re-entering your needed information.

Now, here are some ways how AI can transform the internet into a safer online place:

• AI can be used to generate first-party data, allowing companies to identify the most qualified consumers by checking their non-sensitive online activities, such as time spent on ads, geography, and daypart.
• Experts can create platforms that can process millions of real-time inputs without actually using cookies or user IDs. This means that AI will make sure that companies looking for consumers will not be affected by the rising privacy trend.
• AI can help marketers take advantage of online creators and influencers. This is already seen on TikTok. In 2021, reports stated that TikTok generated more ads while maintaining user privacy compared to Facebook.

Why is Online Privacy Essential?

Online Privacy Expert reported that internet security is very important nowadays. Around 86% of online users across the globe are concerned regarding their privacy.

Now, here are some of the reasons why you need to ensure that your sensitive user data is protected:

• Online privacy protects your bank details from hackers and other malicious actors.
• Internet security keeps your social media accounts safe from online breaches, preventing identity thefts.
• Having online privacy also means having freedom of speech. Some individuals prefer to remain anonymous when sharing controversial opinions on Facebook, Twitter, and other social media platforms.

If you want to see further details on why online privacy is important, you can visit this link.

Recently, a Google AI researcher was fired after it questioned the search engine giant.

Meanwhile, experts clarified that an AI world invasion is impossible to happen.

For more news updates about AI and other similar technologies, always keep your tabs open here at TechTimes.

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Written by: Griffin Davis