The Ford Motor Company, owner of the 2.5% of the U.S. electric vehicle market, seems to be shading Tesla's CEO Elon Musk.
"Fly Away on Their Personal Spaceships"
In a video released on May 1, which also happens to be the International Labor Day, the automaker released the "Ford For The Builders | Built For America" to highlight the efforts of its workers, however, it also seemed like it was a taking a subtle dig to Musk.
"Right now it could seem like the only people who matter are the loudest," the narrator says in the introduction while the footage shows someone scrolling on a smartphone.
"Those who want to tear things down and then fly away on their personal spaceships when things get hard," the narrator also adds, "But we've got 182,000 people and they're building."
Despite leading Tesla, which is Ford's biggest competition in the electric-car industry, Musk is also leading SpaceX as well, a rocket company responsible for transporting astronauts to space, providing internet satellites, and many more.
Musk said that he wanted to advance human exploration to space and possibly help humanity in colonizing Mars.
But the new ad could also be a jab directed to Amazon billionaire Jeff Bezos, who has actually explored the edge of space on a rocket made by his SpaceX competitor, Blue Richard.
However, the most probable target could be Musk, since it remains to be Ford and other automaker's biggest competition since it owns at least 53% of the electric vehicle market.
Ford's ad seems to imply that unlike others who are exhausting their time, money, and resources to travel to space, their company is focused on providing jobs to Americans and building cars.
Furthermore, it was also their way of highlighting the 182,000-person workforce behind the company and their $50 billion plan to electrify their vehicles.
The ad was first noticed by AdAge magazine, it can be streamed on YouTube but it will also be making its broadcast debut in the upcoming Kentucky Derby.
This seems to be Ford's attempt in resonating with the sentiments of middle class Americans who may be tired of billionaires flexing their power over the space exploration race and the acquisition of social platforms like Twitter.
A Tribute to Workers
In a statement with Insider, a Ford spokeperson said that "the goal of the ad campaign is to celebrate all workers, beginning with Ford, which employs more hourly workers in the United States and assembles more vehicles in America than any other automaker."
Must is known to respond to critics or anything against him by voicing it out on Twitter. But as of now, the billionaire has not responded to this ad.
This article is owned by Tech Times
Written by Joaquin Victor Tacla
