On May 3, Spotify announced that it would become the first music streaming service to have an official presence within Roblox with the launch of "Spotify Island."
"Spotify Island" is a place where both artists and fans can gather to play interactive quests, buy merchandise and unlock exclusive content.
Spotify Launches in Roblox
The new "Spotify Island" destination in Roblox will consist of the central mainland surrounded by several themed islands, which players can explore and interact with by running, jumping, walking, and touching and picking up different objects.
The worlds themselves feature a color palette centered around Spotify's shades of greens, with purples and oranges combined, according to TechCrunch.
There is also a musical play box in the top right corner of "Spotify World," which will feature a soundtrack powered by one of its audio creation tools, Soundtrap. The music can be played or paused, or players can choose to skip tracks.
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A merch store is also available in-game. It will feature several exclusive Spotify merchandise that can be taken into other parts of Roblox and special artist merchandise, which will serve as more revenue stream for creators.
Spotify says that artists will be able to keep the streaming service's portion of those merch sales, and they can also help with the merch design, if needed.
Players can unlock four free items once they've completed missions on the island. Some of the missions involved playing sounds within the cave, playing the trampoline, or collecting musical notes, according to Engadget.
There are also small hearts around the island that can be collected to unlock hidden Easter eggs. For example, one Easter egg can change the island from daytime to nighttime for the player.
They can also pick up the glow sticks on the ground to leave trails behind them as they run around the island. A leaderboard will track the hearts collected by different island visitors.
Spotify's Plans
Spotify's vision for the island is to turn Roblox players into creators, according to Inverse.
At launch, it is doing this by having individual players create sounds at its virtual beat-maker stations and moving around a staging area where they can interact with items like a confetti cannon and bubbles, effectively becoming performers.
Abby Stewart, the Director of Business Development at Spotify, the stage is not the typical artist broadcast to fan experience. She said they are flipping the script and empowering players to be the creators and truly feel like they are the artist performing.
Spotify also says the island will continue evolving with new worlds to explore, focused on fandoms and music. The first of these will be K-Park, a custom-built experience designed as an homage to Kpop culture.
The first two artists to activate in this space are the Kpop boy group Stray Kids and Kpop soloists Sunmi. Sunmi will have Roblox merchandise available starting May 3, while Stray Kids' merchandise will arrive in the next few weeks.
The launch of the Roblox world comes at a time when music has become an important competitive advantage for online gaming platforms. Roblox has positioned itself as a future entry point to engage with the metaverse.
In 2021, Roblox added an in-game chatting feature.
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This article is owned by Tech Times
Written by Sophie Webster
