Samsung held its first ever Samsung Together Event on Thursday, Apr. 21, showcasing the South Korean tech giant's forthcoming Galaxy Book2 Business, a sophisticated laptop for everyday enterprise needs.
The Galaxy Book2 Business sports a slew of enhanced features that put its predecessors to shame while also showcasing the breadth of Samsung's reach in exclusive partnerships. Alongside both Intel and Microsoft, Samsung has delivered a multifunctional laptop built primarily for business, putting three core principles at the forefront of its build: security, productivity, and professionalism.
Kicking off Samsung's Together 2022 Event was its head of global mobile B2B KC Choi, who spoke of both openness and collaboration as the device's two main feats. He likewise explained the outward thrust of hybrid workspaces, proving that the living room, the coffee shop, or even an Uber ride can now become the office of tomorrow, which is why to him, mobility is not only the lifeblood but the absolute passion behind the company.
But beyond simply its mobility factor, the Samsung Galaxy Book2 Business likewise has incredibly robust security that is best expressed in its hardware-based root of trust system. It boasts an auto-recovery option, too, that will bring everything back to life if any problems are noticed internally upon a startup. Samsung adamantly expressed it as a security system that digs below the OS level, made all the more apparent via the company's collaboration with Intel.
TW Bae, Intel's GM of global security, as well as David Germano, VP of sales and marketing, voiced optimism not only in the product but also in its overall partnership with the South Korean brand. Bae himself relayed that in designing the Galaxy Book2 Business's CPU, Intel ensured that "There is no trade off" in terms of security, mobility, productivity, and more.
"Powered by the latest 12th gen intel core processors along with exclusive Intel Hardware Shield, Intel vPro includes hardware-based, multi-layer security that helps reduce the attack surface of a PC and assists in active monitoring against attacks without bogging down productivity due to lost performance," Germano added in detail of the laptop's internal vPro platform.
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In addition to Intel, Samsung likewise worked with Microsoft to ensure the Galaxy Book2 Business had a similarly strengthened built-in OS security platform to keep all those sensitive files and content at considerable arms reach from nasty ne'er do wells. VP of portfolio, solution, and marketing at Microsoft Mark Linton went over the long relations held between both companies and how that engrained togetherness has only been enhanced through the company's newest device.
Key for Linton has improved productivity and security and cloud services integration. Linton himself expressed keen interest in the new hardware, calling it the company's "first commercial segment focused on Windows 11 PC with LTE, discrete GPU, and Secured-core PC, so you can stay connected, productive, and secure no matter where you choose to work."
In terms of mainstream productivity, Samsung showed off the slew of resources and features that come readily equipped on the Galaxy Book2 Business, such as enhanced tools to make web-based meetings all the more streamlined. The device has built-in IR camera facial recognition and an auto framing focus support tool, so no one misses the action. There's also an intelligent noise cancellation feature that makes even the noisiest work conditions as quiet as the zen room.
The laptop also comes equipped with an extensive and full-range IO to make any meeting's needs more efficient. Its File Tracker feature also makes searching for necessary documents a breeze. And, for those who want instant access to all their Samsung applications, as well as the device itself, the Galaxy Book2 Business has a fingerprint reader that can open almost any application at a mere touch.
Additional feature sets that can put the more unorganized at ease is Samsung's equipped SmartThings Find tool that allows professionals to find any lost laptop with ease easily. The Galaxy Book2 Business also has a tamper alert system that provides instant alerts when any security features are tripped, proving again its engrained and extensive security measures.
Samsung also showed off a ton of additional accessories to go along with the device from varied global partners, including Bluetooth keyboards, monitors, and desk stands to boost performance. The Samsung Together 2022 Event closed off with a small segment featuring VP head of Global Mobile B2B Sales, HS Myung, who concluded with a heartfelt "Always moving forward together."
It's still unclear when customers can expect the Galaxy Book2 Business, but the available price currently sits at $1,850. Samsung's long line of varied Galaxy Book laptops has proven the company's commitment to thinking boldly while still maintaining a level of practicality. The Business model is only one step above the curb, keeping all the main necessities in line without sacrificing performance or security in the slightest.
