Electric cars are almost everywhere in this age of "cultural revolution." In this era, people want to go for the most advanced, faster, and more nature-inclined auto products which, in this case, are EVs.
Of course, the auto industry is heavily dominated by popular brands such as Tesla, Lucid, and other firms to date. However, there's another notable company that continues to create long-lasting electric cars: Polestar.
For today, we will know more about its CEO Thomas Ingenlath, the iconic man behind this electric vehicle brand.
Who is Polestar CEO Thomas Ingenlath
MUNICH, GERMANY - SEPTEMBER 06: Thomas Ingenlath, head of Polestar, speaks at a presentation at the Polestar stand during the 2021 Munich Motor Show IAA Mobility on September 06, 2021 in Munich, Germany. The IAA is taking place for the first time in Munich after traditionally being held in the past every two years in Frankfurt. Due to the ongoing effects of the novel coronavirus pandemic the IAA is taking place in a reduced form, with fewer exhibitors and participants.Jan Hetfleisch/Getty Images
Before becoming the current CEO of Polestar, Ingenlath served as the Senior VP of Design at Volvo Car Group. According to Volvo Car France, his work under this position was one of the "best kept" secrets of the car industry at that time.
During his transition in 2012, Ingenlath saw that the auto firm was progressing at a rapid rate. There were times when his team was focusing on making a new interpretation for the design language. This was an important tool for keeping the brand on track.
The site described Volvo as a "human-centric" brand known for its strong heritage. Ingenlath said that the core values of the company were centered on improving a premium EV brand.
Regarding the Scandinavian design, Thomas assured us that what they are creating was an original Scandinavian design since Volvo Cars were the only car brand that still remains in Sweden.
With that, he knew that the company should quickly adapt to the stylish and modern design of the cars. Thomas said that through executing a meticulous design and quality for this brand, producing a premium EV will be one step ahead already.
As the company weaves more improvement throughout the years, Polestar remains focused on producing top-notch cars which feature good visuals and decent internal components.
Per The CEO Magazine, Ingenlath first dreamed of having a well-designed car. The German CEO cited that the plan had to be dreamy but not to the point that it would be unachievable.
Since the arrival of Polestar 1, the company has learned the right approach to create a car that people will love. A year later after its release, Polestar 2 was introduced. This sparked the appearance of other luxury electric vehicles in the market.
This year, Thomas aims to launch Polestar 3 which would be the first coming to the SUV market. Speaking of their business strategy, Ingenlath noted that they rely on the direct-to-consumer model which tackles establishing the customer experience and incorporating it with their current products that spark the modern touch.
Like other companies, Polestar is used to some challenges presented along its way. However, the company quickly adapts to them to meet their goals on the other line.
Thomas highlighted that their mission is now aligned with sustainable mobility and technology which are beneficial in attaining climate neutrality.
