Alfa Romeo's F1 Team, Orlen, races into the metaverse with a new partnership with the hyper-realistic space, Everdome. The blockchain and Web3 company based in Dubai has been expanding and enhancing its hold in the digitized world of the metaverse, proving time and again it may well be among the best platforms in the space.
Through the Unreal Engine 5-powered Everdome, Orlen will aim mainly to connect with its audience in new and interesting ways while offering fans an expansive ecosystem to interact with on a global scale. It's a newform dynamic for motorsport teams interested in diving into a digital space where their content can thrive for fans and enthusiasts alike.
🏁The Alfa Romeo F1 ORLEN racing team is coming to Everdome!
— Everdome (@Everdome_io) March 24, 2022
Everdome will provide @alfaromeoorlen #F1 with the most powerful #metaverse experience.
👉 https://t.co/sz0XOvK6tJ
Together we will operate at the highest level on our mission of mass adoption.#TheJourneyHasBegun pic.twitter.com/khOIifll4R
Orlen will have its own real estate within the Everdome metaverse where all can come together and enjoy motorsport's history together. Alfa Romeo's F1 team isn't the only one diving into the space, as witnessed by the likes of Red Bull Racing, which utilizes Oracle's cloud infrastructure to improve upon racing strategy through a virtual car setup.
While Everdome and Orlen give no word on potentially elevating the motorsport through virtual car analytics and optimization, it only seems like an obvious use case for the metaverse platform, as well as delivering new ways of engaging with races.
Team Orlen's principal, Frédéric Vasseur, explains the partnership as the best-case scenario for its avid fanbase and the ever-burgeoning community behind motorsports:
"We are taking a massive step to enter the metaverse, and Everdome has the expertise and technology we need to create a new sports-viewing, immersive experience. Everdome will allow us to leverage the team's intellectual property with ease, deploying a hyper-realistic experience that will elevate everyday life by blurring the lines between reality and verse existence."
Rob Gryn, Everdome's CEO, also called the partnership an "honor" that will "benefit both brands and teams going forward."
"The synergy between sports and future technology has never been more apparent - whereas engaging with a brand's community and fanbase are priority #1. We feel this partnership will provide an opportunity for both Alfa Romeo F1 Team Orlen and Everdome to deliver for both communities," Gryn says.
Everdome recently debuted a roadmap of phases for its metaverse, and the launch sequence entrants are privy to in an escape to Mars. The hyper-realistic construct and the still ongoing event proves to be a massive success for Web3 enthusiasts alike and will pave the way for the next stage in online media consumption.
