Mozilla is now partnering up with Meta in order to develop a proposal for ad tracking despite being a long time critic of Meta, previously Facebook, when it came to privacy and security.
Mozilla Partners with Meta to 'Develop a Proposal for Advertisement Tracking'
According to an article by XDA-developers, Mozilla has now reportedly formed a partnership along with Meta "to develop a proposal for advertisement tracking." In addition, the publication notes that it could initially be surprising for both companies working together in order to track ads.
Mozilla has been known to be a "serious critic" of the former Facebook now Meta, according to the story by AndroidHeadlines. In addition, the article by AndroidHeadlines note that the collaboration "will definitely not make Mozilla users and fans happy."
The Collaboration Will be Called Interoperability Private Attribution
As per the official Mozilla blog, the company currently wants to collaborate along with Meta in order to develop "a new proposal that aims to enable conversion measurement or attribution for advertising."
The collaboration will be called IPA or Interoperability Private Attribution. To add, the collaboration initially started "a few months ago" with the goal to help "provide an environment" in which advertisers will be able to measure the overall "success rate of their online ads."
Use of MPC Would Stop Third Parties from Learning the Users' Behavior
The IPA or Interoperable Private Attribution reportedly promises to be able to provide "privacy guarantees to advertisers." In addition, the concept technically tackles making it harder for third parties to see how users are interacting with ads.
Within the concept, the use of a MPC or Multi-Party Computation would stop a third party from learning the users' behavior. Third parties could include browser makers, websites, or even advertisers.
Mozilla Also Developed a Previous Similar Tool Called 'Prio'
A previous similar tool was also developed by Mozilla called the Prio that works by analyzing how people can use Firefox. To add, the tool used an "aggregated system" in order for them to produce standalone results that won't be able to link back to individual users.
The company notes that the IPA is currently within its development phase. The article by AndroidHeadlines note that Mozilla and Meta's efforts towards developing mechanisms like the IPA "seem good."
Meta's Track Record When It Comes to Protecting User Privacy
"Meta's abysmal track record," however, when it comes to protecting the privacy of its users, may still be a concern for users of Mozilla. Meta has been again and again accused of violating the privacy of users, illegally tracking the behavior of their users for advertising, and even disclosing personal information.
Criticisms regarding Meta have reportedly "escalated to the point where the company wanted to leave the EU" and despite the company denying the news, they still noted that "operating in the European market would require a new data transfer agreement" to take place between the United States and the continent.
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Written by Urian B.
