The rising number of cybercrimes worldwide may force you to ask a question - how safe is my online business? With your digital assets at stake, you need to figure out whether your business has the means to fight legally or not.
What if a cyber attack compromises your customers' details that you had promised not to share with anyone? You may have to defend your case against your customers first before going after the criminal. Therefore, it's always wise to create a defense plan to protect your digital assets before starting your business. Here are a few ways to keep prying eyes away from your business's digital assets:
1. Insure your assets
When you think of buying an insurance policy, you consider protecting your valuable assets, such as your car, home, and health. However, your business assets should also be equally helpful if these are so precious. Consider setting up your business's asset protection trust to prevent it from incurring significant losses if any unforeseen incident happens. For one, Cloud Peak Law Group is among the best in the business when it comes to offering a range of asset protection policies. You can also seek help from it when starting your company. It sets up holding companies and LLCs without you doing the legwork.
2. Secure your domain
When you buy your company's domain name, you have to renew it every year. Domain registrars usually allow you to continue the service with your credit card. But what if your credit card expires? Your domain registrar will notify you to update your bank details. If you don't, it will eventually discontinue its service. This means your domain will be up for grabs for other people if you don't make the payment or update your bank details. In addition, you may see error messages whenever you try to open your website.
The best way to secure your domain and not let anyone else buy it is to register it in your name. Make sure you don't purchase it on someone else's behalf. According to cyber law, the defendant's name must be on the registrant list of the domain name to ensure that it's his business.
3. Protecting your online presence
Social media marketing is now one of the most effective marketing strategies of online businesses. For example, Aggrandize Digital, a PR & SMM agency offering social media marketing services, will ensure that your business's ad appears on the timelines of your target audiences. In addition, it links your business with Facebook Ads Manager to popularize your site on social media.
However, there's a catch to using Ads Manager. If a cybercriminal gets access to your site's Ads Manager, it can access your customer database and swap your ads with your competitors' ads. If they publish your customer database, things can go wrong, allowing your competitors to target them. The best way to deal with this problem is by reviewing who has access to your business's Google Analytics, Facebook Ads Manager, and Google Ads account. Then, remove anyone whose service you don't need anymore.
A little precaution can go a long way to safeguarding your business's digital assets. If you have worked so hard to start your business, do a bit more to keep it safe from the watchful eyes of cybercriminals.
