From gaming influencers to beauticians, YouTube is still the most excellent place to become an influencer in 2021.
There are some huge names in YouTube streaming. Influencers and video marketing have become so large that their names are traversing across multiple social media outlets. Characters like PewDiePie, Mr. Beast, and Juega German have become synonymous with the products they get on board with. If you sell tech, YouTubers are the Influencers who can introduce your products to a larger market.
Even with new apps like TikTok challenging the YouTube hold on the market, this video sharing platform is still the primary way for creatives to help their work reach new audiences. It is the primary platform for the latest music, new gadgets, and product reviews. Some of the 15 top YouTube channels are kids' programs, stunt shows, and games streamers.
Video Marketing has Become a Competitive Business.
The Tik Tok era seems to be ushering in some changes across social media platforms. Ever since its formula for 15 seconds, scrollable videos became popular, it prompted changes across every other social media platform. But, we should have known it was a sound formula. It worked in 8 seconds for Vines.
Instagram introduced reels, which are short videos of a similar nature. Facebook was first by submitting a video feature. And the greatest of all video creators: YouTube, are in the middle of rolling out YouTube shorts. These will be short 30 seconds or fewer videos, just as scrollable as the competition.
Whatever way you cut it. The world of the video influencer is coming to life. The timer is now. Video advertising has never been more prominent for brands. It is the number one way to reach your clients and provide new leads in 2021-influencers who operate through these video apps. I am early into this consumer pool as a corporate body.
Making YouTube Work for You
There are ways that advertisers can use YouTube to their advantage without forking out for advertisement fees. Posting regular videos and growing your subscriber's list can turn you/your brand into an influencer. Of course, you can also opt for paid ads, which will come upon all user's feeds when they try to watch videos.
YouTube video advertising has long since been known for having the same high quality as television advertising. This is excellent news for those selling tech products. However, there is a premium service for those who want to download and watch YouTube videos without the ads. You might also try a site like Loader.to to help you out.
Scientists have tried to quantify the efficacy of YouTube advertising on participants in a controlled study. They found that the longer the ad was, the better for brand recognition. They found that there were differences based on ethnicity. While 60.6% of the Hispanic test participants found music vital to the advertisement's success, 66.7% of the Caucasians asked thought the piece was irrelevant. The study threw up some interesting results.
YouTube Advertising Pays Off
The upshot of all this is that YouTube advertising pays off for tech companies, especially if an Influencer is using that tech.
