Cultural trends come and go, but sometimes they can be predicted. This is made possible by observing which fads have stayed relatively longer than expected, and whether their current growth rates could inspire them to last into the next few years.
If you want to be "in" with the action over the next four years, here are three of what experts think would be the top pop culture trends to watch out for until 2025, as originally listed by ExplodingTopics.
It's The Age Of Digital Content Creators
Hollywood celebrities and superstar athletes used to be the people to follow in the news. But that's already in the past. Now, it's the age of self-published digital content creators who are making their empires--and fortunes--in the cyberspace.
Social media platforms such as Facebook, Instagram, and YouTube have experienced continuous growth in viewership during the past few years. The most-followed personalities on these platforms are regularly gaining viewerships in the millions, even on a slow day.
In other words, people tend to flock to so-called "amateur" content nowadays instead of professionally produced media like movies or TV shows.
A perfect example would be the live streaming platform Twitch.
In 2018, data from StreetInsider.com stated that Twitch has managed to attract more viewers than long-established media like CNN. The platform topped a record 960,000 concurrent views back then, while CNN only managed an average of 783,000.
This year, the streaming platform's viewership numbers just keep soaring. Data from TwitchTracker as of this writing pits Twitch's average concurrent viewers at roughly 2.4 million.
It's a good time to decide to be a digital content creator. Hard work pays off, and it pays really well.
Read also : Twitch Launches New Category for Animal Livestreams, Featuring Animals from Zoos and Conservation Habitats
Entertainment Will Depend Heavily On Nostalgia
Nostalgia is real, and it's been scientifically proven to be good at making you feel better, writes the Scientific American. And as a result, entertainment for the next four years will be banking on this truth.
A lot of older TV shows, movies, and music have been experiencing a resurgence in terms of popularity. For instance, the 90s sitcom "Friends" has been one of the most-watched shows on Netflix recently, along with the 80s-themed horror series "Stranger Things" and others.
A report by The Wall Street Journal also stated that even more listeners are demanding to listen to older songs for comfort, especially during the start of the pandemic.
There's also an increase in the demand for retro or retro-style gaming. Remember when Nintendo released an N64 controller for the Switch? That thing was immediately sold out because of insanely high demand.
Old school is definitely "in."
The Digital And Physical Worlds Are Becoming One
A lot of the things happening online have already influenced so many major world events. Online groups on platforms such as Reddit are discussing topics so controversial that they even end up being the agendas of Congressional hearings (i.e. the GameStop fiasco).
Companies such as Epic Games are even conducting events such as concerts within video games, such as the Travis Scott and Deadmau5 concerts in the battle royale game "Fortnite."
There's also news that sportswear giant Nike filed a trademark to sell digital versions of its apparel--sneakers, jerseys, etc--to customers in video games and other online platforms, writes The Wall Street Journal.
Here's hoping that folks won't have trouble distinguishing the cyberverse from actual reality.
This article is owned by Tech Times
Written by RJ Pierce
