Olivia Rodrigo has just partnered with Apple to help inspire artists on TikTok. This was done through the use of the Apple iPad, Apple Pencil, and even the Procreate app.
Apple Partnership with Olivia Rodrigo
Apple has just partnered with one of the hottest musicians as of the moment Olivia Rodrigo, as well as a number of other digital illustrators, in order to inspire artists on TikTok. There was a series of videos that were posted to Apple's official account which feature the Apple iPad, the Apple Pencil, and even the Procreate app.
According to the story by 9to5Mac, inspired by the popular "Brutal" by Olivia Rodrigo, TikTok followers are now all encouraged to create their very own #BrutalMasks. Apple has also worked with some other artists which include Designical, Braeden O'Brien, and even fiona_art to help create tutorials.
The videos reportedly follow a more similar format to Today at Apple online sessions. This is where viewers are taking a step-by-step process through the whole creative process and are also invited to share their own work. Tiktok Financial Advice is becoming a massively growing trend on the platform.
Here are a few of the artists involved with Apple on TikTok:
Check out the Apple TikTok account to see what's up.
TikTok Campaign Features
The new TikTok campaign features the popular FacePaint feature in the Procreate app. This would allow users to create as well as record illustrations that appear on one's face in real time! Procreate can also be used to help highlight the #MadeOniPad campaign on its official Instagram page.
Apple has also strived to make its popular Apple iPad as creatively more accessible to more and more people this 2021 with the Today at Apple sessions on YouTube as well as the new Remix Sessions in GarageBrand that featured both Dua Lipa and Lady Gaga.
#BrutalMasks Spotlight
The new #BrutalMasks spotlight is going to be Apple's very first foray into the whole educational content side of TikTok. Olivia Rodrigo has already posted a video which was used to promote the campaign on her very own TikTok account.
According to the story by Buzzfeed, it's really not every day that someone goes from being a budding young TV star into an overnight music sensation. However, Olivia Rodrigo was able to accomplish this with unique highs and lows of the whole experience.
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Olivia Rodrigo on Her Lovelife
After releasing the summer anthem "Drivers License" and the song becoming a huge pop hit, the singer decided to reflect on her personal drama that was being thrust directly into the spotlight. She also noted that it was quite hard for her to watch people on TikTok dissecting her 17-year-old love life.
Olivia Rodrigo found it quite weird but she noted that she understood the curiosity and that it doesn't really affect her and doesn't really matter. She also noted that it doesn't have an effect on her songwriting and her life. The TikTok green screen is another interesting feature on the platform today.
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Written by Urian B.