YouTube will begin paying Shorts creators in select countries if their creations are included in the list of viral videos on the platform.
YouTube to Pay Shorts Creators for Viral Videos
YouTube stated that it would select eligible creators to pay the $100 million YouTube Shorts Fund every month.
This is the first step in the platform's efforts to monetize its TikTok-like feature.
Qualified video creators will get up to $10,000 based on the engagement and viewership of their Shorts, which can run up to 60 seconds.
The $100 million YouTube Shorts Fund will be given to thousands of eligible video creators until 2022. The streaming service stated that it would notify the creators eligible for the payment the second week of each month via the YouTube app.
Creators will have until the 25th to claim the payment before it expires, according to Variety.
YouTube Shorts was introduced globally in July after earlier rollouts in the United States. The feature is YouTube's response to its rival, the TikTok app, copying Snapchat's Spotlight and Instagram's Reels.
Google stated that YouTube Shorts had become a massive hit when it was launched. The feature generates more than 15 billion views every day.
For now, YouTube will only choose eligible video creators in 10 countries to receive the YouTube Shorts Fund payments.
The countries included are the United States, Brazil, India, Japan, United Kingdom, Indonesia, South Africa, Russia, Mexico, and Nigeria.
YouTube said they plan to branch out in the near future so more video creators can apply for the payment scheme.
All of the YouTube Shorts videos that creators upload will automatically count towards their Shorts performance every month. YouTube will accumulate the views of all Shorts on the channel, according to Tech Crunch.
The payment amounts will then be adjusted based on the total Shorts performance of the channel and the location of the majority of the audience.
The performance needed to qualify for the payment will depend on the creator, and it may change monthly since there is a chance that the number of creators making Shorts and the audience location changes.
With the launch of the fund, video creators have ten ways to make money on the streaming platform.
Aside from the YouTube Partner Program, video creators can get money from channel membership, the shares from YouTube Premium, Super Stickers, Super Chat, Super Thanks, sales from merchandise, YouTube BrandConnect, and concert ticketing.
Qualifications for the Payout
The channel must upload at least one eligible Short in the last 180 days to qualify for payouts from the fund.
The creator must conform to the community guidelines, monetization policies, and copyright rules of YouTube.
Also, creators must be 13 years of age or older in the United States, and they must accept the terms of the program. They must also have a link to a Google AdSense account to receive the payments, according to The Verge.
YouTube Shorts that are not original content like videos re-uploaded from other creators, videos with watermarks, videos with logos, and those from third-party platforms are not eligible for the payout.
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Written by Sophie Webster
