Launching a product is an art and no one does it better than Samit. Through his agency Joopio, Samit created a system called TLFES which builds brand loyalty, creates a launch buzz and ultimately leads to money in the pockets of the creators.
Samit implemented this strategy to one of the recent campaigns he worked on, iircade which went on to raise over $1 million in total sales through Kickstarter and backend orders. The company iircade was able to raise this amount because Samit was able to create trust between the creator and the community that he helped build. Trust was created through the founder doing regular weekly Facebook lives showcasing the arcade machine in action and playing games.The creator of iircade become so loved he has fans that asked for his autograph.
Samt was able to create a long lasting brand in a crowded space using limited resources through the power of TLFES. A lot of what Samit applies to businesses is methods he tries and tests on his own, he likes to think of himself as a mad marketing scientist.
As a teenager, he was always influenced by thinking lean and being scrappy. It was during his toughest challenges in life when his business partner forced him out of a business and a sudden accident to a family member changed the trajectory of his life. It was at this point he decided to give up on business only to be thrust into the light when helped launch a smartwatch company that went viral.
According to Samit, product launch is a very crucial process of creating a business. This one process could decide whether you succeed or fail.
Samit stated that there are some crucial steps that need to be taken in order to ensure a good product launch, for instance, Having a credible team, Knowing your market, Having an excellent product, Getting the right resources together.
