YouTube has temporarily demonetized the channel of one of its most famous beauty influencers, James Charles. Earlier this month, the YouTuber admitted to sending explicit messages to two 16-year-old boys.
James Charles Demonitized
YouTube confirmed that the 21-year-old influencer, who has more than 25 million subscribers on his channel, had been temporarily removed from their Partnership Program.
The Partnership Program allows YouTubers to make money from the content that they upload on the platform. YouTube did not say until when Charles' channel would be demonetized for.
A YouTube spokesperson stated that the company had applied their creator responsibility policy, which stated that if they see that a creator's on-and/or-off-platform behavior harms the users, community, employees, or YouTube's ecosystem, they may take action to protect the community.
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YouTube is the second company that re-evaluated its partnership with the influencer.
On Apr. 23, Charles and cosmetics company Morphe announced the end of their partnership via the company's official Twitter account.
According to a statement that Charles shared with his 7.8 million followers on Twitter, both parties agreed to wind down their collaboration.
The Accusations
Earlier this month, Charles shared a video entitled "holding myself accountable" to his followers on YouTube.
In the said video, Charles admitted to two incidents, one last year and one this year, where he had become aware that the person that he was exchanging explicit messages with was underaged.
The apology video has been viewed more than 8.5 million times. Charles said on Apr. 23 that further accusations that had been made were false.
Charles said through his Twitter account that since he posted the video, a lot of people have come forward with a series of misleading stories and false allegations, which have been reported on by a lot of people, creators, and news outlets.
The famous YouTube personality added that his legal team has begun taking action against those that have spread misinformation and/or created completely fake stories, as the misleading stories have gone too far.
How YouTubers make their money
In the past few years, YouTube has strengthened its requirements for monetization of channels.
In order to apply for membership with the YouTube Partner Program or YPP, channels must have more than 4,000 valid public watch hours in the past 12 months, and the channel must have more than 1,000 subscribers.
Once a YouTuber signs up to the YPP terms, there are numerous ways that an income can be earned.
These include adverts, in which for every thousand impressions of the advert that runs before a full YouTube video, the YouTuber will get paid a certain amount of money.
Selling products is also another way that influencers make money. James Charles is known to sell his merchandise, such as beauty products, and makeup. Other influencers sell T-shirts, posters, coffee mugs, wristbands, phone cases, and more.
Fan funding has also become a popular way of earning income. Most creators ask for donations from their audience, sometimes in exchange for extra content. Platforms like Patreon allow creators to earn money by providing rewards and perks to subscribers.
And lastly, famous influencers earn through brand deals. Some companies pay YouTubers to make videos about their products. This can be very lucrative for some influencers.
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This article is owned by Tech Times
Written by Sieeka Khan
