Leo Olsen Guillot made his first million back in 2017. He was only 19 then. It shows the kind of grit and determination he had to make his business successful. His marketing agency leaned on different tactics, such as building sales funnels, managing ad feeds, and handling retainers.
Leo even enrolled in a marketing course that helped him scale his business faster. Once he became experienced in digital marketing, he started coaching entrepreneurs to scale their businesses. This served as the foundation upon which he built the success of Mastermind.com, which he later sold in 2019. Leo is now a social media consulting expert for many companies. He feels that everyone can achieve success like him if they can take their business online. Here's how he took advantage of the digital space that you can pick a leaf from.
Importance of social media
Social media is now a business hub. Every time you want to watch a video, you see an ad after a few seconds. It might be irritating sometimes but think from the business point of view. You are coming across ads that you may not see on TV. Leo's prime target was social media when he started Starteo and Mastermind.com. He wanted to exploit the ad section on social media platforms to make people aware of his brand.
Leo feels that social media provides a vast platform for startups to expand their business without spending a fortune. Established brands already have a huge customer base. They would automatically attract their audience due to their brand recognition. But startups need to start from scratch. When Leo started promoting his business on social media, he had a checklist of objectives he wanted to achieve:
- Improve brand recognition
- Increase customer insight
- Offer personalized ads
- Provide a satisfying customer experience
- Improve his conversion rate
- Increase brand loyalty
- Reduce operation costs
Social media was the only platform that allowed Leo to achieve these objectives without spending too much. He didn't hesitate to spend on paid social media ads because they frequently appeared on his target audience's ad suggestions. Now, Leo advises the same thing to his clients - not to back away from paid ads as they work wonders for generating leads and even converting them into loyal customers.
Building a high-converting sales funnel
A sales funnel directly impacts your audience's behavior. When Leo built Mastermind, he built a sales funnel that defined why he wants prospective customers to trust his brand. His sales funnel circled around four factors: interest, action, decision, and awareness. Leo knew that if he kept improving his sales funnels, they would eventually increase his conversion rates. And Leo wasn't wrong. His sales volume not only surged significantly, but he also managed to identify the areas of improvement and predict his next sales volume.
If you also want to become successful like Leo, you can follow these tips and gradually build a solid foundation. They are achievable tasks that only need fine-tuning at different stages based on the needs of your business and target audience.
