Buick Tries to Woo Young Drivers with 2016 Cascada Convertible

About a quarter of a century since it last release such a body-style, Buick is seeking to making a splash with all-but still waters of the convertibles market with the release of the 2016 Cascada.

Buick's last convertible was a top-down version of the Reatta, which was first produced in 1990 and phased out in 1991. The 2016 Cascada arrives at a time when the public's intrigue with convertibles has waned, but the topless 2+2 could spark a renaissance among the young and the young at heart could.

Duncan Aldred, vice president of Buick, says the 2016 Cascada offers a "confidence-inspiring driving experience," drawing from a harmonious collection of technologies that boost comfort and refinement.

"The new, 2016 Buick Cascada is a beautiful, engaging convertible that represents the very best of the brand's global development practices," says Aldred. "It's a car that will delight customers with its fun spirit and help drive the momentum that's fueling Buick's success."

Under the hood, the Cascada has a 1.6L turbocharged engine the delivers 200 horsepower. The engine is bolstered by variable valve timing and moderated by a six-speed, automatic transmission.

The Cascada rests on a chassis derived from innovations released in Buick's Regal and LaCrosse cars. The front end leverages Buick's HiPer build that transfers loads two ways across the car's springs and struts.

With a sizable 106.1-inch wheelbase and 20-inch wheels, which come standard, the Cascada's cabin and its 2+2 seating benefit from the room and the smooth ride. Buick's attempt to pump utility into the sleek Cascada also extends to the top of the convertible.

Holt Ware, Buick exterior design director, says the Cascada's premium experience is realized whether the car is being modest or has its top down.

"The Cascada's design blends the suggestion of speed with sophisticated and uncompromising details," says Ware. "Most convertibles are designed from existing coupes or sedans, meaning stowage of the top is an afterthought, but not this Buick."

A price point has yet to be set for the 2016 Buick Cascada, though some expect the convertible to cost somewhere around $30,000. Also, Buick hasn't mentioned optional features for the convertible.

General Motor's seven percent growth in 2014 -- was due in large to its to the 24 percent boost in its commercial line -- but it also reported success with its Buick line of vehicles. Standout Buick vehicles included the Encore and Enclave and LaCrosse and the Verano.

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