iPhone 12 Mini Is off to a Rough Start as Apple Cuts Back in Production Due to Lack of Interest

Tech giant Apple is reportedly cutting the planned production numbers of its iPhone handsets in the next couple of months, and iPhone 12 Mini is the one that is facing the greatest reduction.

iPhone 12 Mini production cut

According to Nikkei Asia, Apple is reducing all iPhone models' orders by 20%, a massive decrease from its original planned production in December 2020.

The most cut will come from the iPhone 12 Mini, the cheapest variant of the series.

The report done by Nikkei Asia matches with the comments from a JP Morgan supply analyst, Samik Chatterjee, back in February 2020 in an AppleInsider interview.

Chatterjee suggested that Apple may abandon its smaller phone when the iPhone 13 launches this year as the diminutive device has turned out to be less popular with the public than the company had expected.

According to the report, Apple instructed its Asia-based suppliers in 2020 to gather enough components and parts for up to 96 million handsets to cover iPhone production for the first half of 2021, that production includes iPhone 11 and iPhone SE models.

Now Apple is looking to produce 75 million iPhones during the first six months of 2021, but that number could increase towards the second half of the year as Apple is working towards the launch of the iPhone 13.

The report said that the biggest revision is for components and parts for the iPhone 12 Mini. The report added that some of Apple's suppliers had been asked to stop building parts for the meantime, especially for the smaller iPhone 12 device.

The demand for the larger iPhone 12, iPhone 12 Pro, and iPhone Pro Max devices is still strong, so there could be more changes in production numbers for those phones.

The iPhone 12 Mini was the talk of the town when it was launched last year due to its cheaper price tag, pocketable size, and full feature set.

However, the excitement from the public did not last long because complaints about its battery life and the negative reviews about its small display came flooding, and consumers were put off by it.

Nikkei Asia's report proves that smaller phones do not entice Apple product fans how the company had hoped. Many are now anticipating if Apple will release an iPhone 13 Mini or just stop production of Minis altogether.

iPhone 13's release

Now that iPhone 12 Mini is deemed ineffective in pulling consumers in, all eyes are on Apple's upcoming device, the iPhone 13. According to Tom's Guide, the iPhone 13 is months away from being launched, with rumors suggesting it will be around September 2021.

Although the device will be released towards the end of the year, there have been hints on its features, specs and more. The iPhone 13 is set to have a 120Hz LTPO display on both of the Pro models, and it will be equipped with a 5G modem.

The device will have a LiDAR sensor and a new portrait video mode. As for the design, CNET reported that at least one iPhone 13 model might come with a portless design.

Rumors and leaks posted by CNET also suggest that the new iPhone may cost less than iPhone 12, and it will be around 6.1-inch for the display. The iPhone 13 Pro will be around 6.1-inch as well. Meanwhile, the iPhone 13 Pro Max will have a display screen of 6.7-inch.

Related Article: iPhone 12 Mini Will Have a Downside: Here's Why Its Charging Ability Will Disappoint You

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Written by Sieeka Khan

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