343 Adds Pixelflare for 'Halo: Point of Light' Cover to Improve the Game's Marketability

"Halo Infinite" is just around the corner, while it undergoes continuous development from its creators and other collaborators. Now, 343 Industries has recruited Pixelflare, a prominent digital artist who already did several projects with other video game publishers.

The company has been receiving a lot of support in recent years from other people. With the nearing launch of "Halo Infinite," the team looks forward to even upgrading its marketing team for a much-needed promotional campaign.

How 343 Started Collecting Important People in their Lineup?

343 Adds Pixelflare for 'Halo: Point of Light' Cover to Improve the Game's Marketability
'Halo' improves each year with additional manpower for its marketing crew. Screenshot from YouTube/Halo

According to a Pure Xbox report, the Bungie veteran Joseph Staten was recruited by 343 Industries last year for the game's campaign this year. Staten was assigned to be the game's project lead, which played a big role in the game's creative touch and scheme.

Previously, the community manager of the American videogame developer posted an update on "Halo Waypoint." It was said there that Staten is now on his way to 'realize' the 'vision' of the game which is headed in the future.

Before entering the doors of 343 and Microsoft, Staten has worked as the cinematics director in the past "Halo" installments of Bungie. He was also the head behind the impressive storyline of the series through his stellar talent in writing. If you are mesmerized by the game's stories, characters, dialogues, and other features of "Halo," that is all behind the effort of this art maestro and his team.

Silicon Valley-headquartered Sperasoft, the developer of famous video games like "Rainbow Six Siege," "Call of Duty: Black Ops 4," and "The Outer Worlds Saints," was also reported to jump the wagon in helping "Halo Infinite" in its campaign.

Last month, The Coalition, the popular game developer of the "Gears of War" franchise, created by Epic Games, has also joined the 343 squad, VG 247 reported. The Canadian-based developer has brought support to the team to seek more improvements that should be made in "Halo Infinite."

With VFX artist Hugo Gutierrez Mares' contribution, the game is now in a comfortable position when it comes to its cinematics and graphical effects.

Pixelflare Becomes the Most Recent Addition to 'Halo' Team

Ever since "Halo" was delayed, several contributors and collaborators have joined the team. The latest recruit of 343 was William Cameron, who is also known by his moniker, Pixelflare.

Unlike the previous collaborators, he will not be working in the field for the game's write-up and scripts, but instead, he will be the major artist to draw the cover for the game novel, "Halo: Point of Light." The team is looking forward to his work to promote the game for its marketing strategy in the Xbox sector.

Upon the announcement, community director Brian Jarrard and community manager John Junysek congratulated Pixelflare on his endeavors. 343 employees from the Xbox community warmly greeted the newly-recruit artist in the team.

"100% deserved! Welcome to the team, Will. I'm looking forward to working with you more closely." Juynsek said on his Twitter.

Meanwhile, Pixelflare cannot describe how overwhelmed he is when the crew accepts him. He thanked everyone who supports and encourages him throughout the years.

This article is owned by Tech Times.

Written by Joen Coronel

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