The never-ending dispute between two tech giants continues as Facebook CEO Mark Zuckerberg wanted his company to 'inflict pain' on competing powerhouse Apple led by CEO Tim Cook. How did Zuckerberg arrive with this?
Inflicting More Pain on Apple
According to a report by Wall Street Journal via The National Interest, Zuckerberg has been involved in a tightly-contested battle with Apple over the past years. Cook, on the other hand, was not letting his guard down through his response to the 36-year-old media magnate.
"We need to inflict pain," Zuckerberg told his staff, according to the persons who have the knowledge about the growing controversy.
The same source said that Apple has been consistent in throwing 'careless' rants about Facebook which was accused of handling the data collection in the company. The recent scuffle came from Apple's iOS 14 operating system that will be launched on iPhones. This means that the company will now be tracking the activities which could bypass Facebook's ad-focused campaign.
Facebook immediately responded that Apple's actions did not realize what the personalized advertisements will benefit the company and the users. Furthermore, the company said that what Apple implemented may hurt small businesses which are all about generating ads especially in the middle of the COVID-19 pandemic.
For the Apple CEO, controlling what the people could see for their privacy concern is its priority. The business model that Facebook created has been criticized because it was believed to be made to gain more profit. The worst part is the public distrust about vaccine implementation and violence around the world that are associated with Facebook.
Cook stressed that a company that only deceived its users and continued to exploit data privacy concerns should not be given praise. At the time of his statement in Belgium, the 60-year-old Alabama native restated that the said company instead deserved to be treated with contempt rather than recognition.
Besides, the former chief operating officer of Apple insisted that a platform full of conspiracy theories and misleading information should be paid attention to so that people will know that not all social media engagements are good as advertised.
In accordance with this, Facebook said that it will now be deleting disinformation about COVID-19 vaccines. What the company did was to downrank that news that spread false claims, so people can view fewer engagements about them in their newsfeeds.
As per Dani Lever, a spokeswoman from Facebook, Zuckerberg's statement about tracking Apple's interest was not a personal statement but instead, the CEO was referring to how the world will benefit in the future from a 'free internet,' Report Door reported.
She added that Apple has divided the purpose for the privacy campaign. The first one is all about 'merely' prioritizing the privacy safety of the users through their application. Meanwhile, the second one only revolved around earning a profit, which was also noticed by other competitors.
When the source asked Apple for a response, it did not comment further.
Facebook Scandal in 2018
Tim Cook has been on close watch with Facebook's actions since the famous scandal erupted. Cook called out Facebook and other companies that utilize users' data which could brought up a privacy regulation. Zuckerberg's company was also seen to be spreading propaganda about the genocide of the Muslim Rohingya in Myanmar.
The following year, Facebook was slapped with a $5 billion fine after failing to protect the privacy of its users
Related Article : Tim Cook Demonstrates Data Tracking in Everyday Life, Says Privacy is 'One of the Top Issues of the Century!'
This article is owned by Tech Times.
Written by Joen Coronel
