Personalization is changing the present and future of retail marketing. Every entrepreneur wants to expand its customer base by marketing its products, but only a few can hit the right target. Many entrepreneurs think that the more products they add to their collection, the more chances they create to appeal to a broader audience.
But what about the brands that cater to a small group of customers? Blue One is the perfect example here. It primarily caters to Hampton's elites. This means it has to work within a limited boundary to impress its customers.
Working with a small group of customers also has its advantages. You know precisely what they will like. There is less risk involved. But you also need to ensure that the shopping experience should make everyone happy. Blue One is setting an example for other boutiques to follow with its premium and personalized shopping experience.
Tech in retail
Blue One offers a range of merchandise, including men's and women's clothes, accessories, and art and décor items. They promote their products on Facebook and Instagram. But what if someone adds a couple of things to their cart and doesn't complete the purchase? How would Jarret and Crystal, the founders and owners of Blue One, ensure that the customer buys those products? This is where technology plays a crucial role in retail.
With so many products to choose from, some billionaires may be spoilt for choice. While this is advantageous to many, a few may feel confused about what to buy. This results in cart abandonment and choice paralysis. Jarret and Crystal came up with an idea to counter this problem. They offered in-store personalization so that customers don't abandon their carts.
Once you provide your email address while checking out, Blue One saves that information in its database. If you abandon your cart later, it will send automatic reminders saying, "You have items left in your cart." This reminds the customers about what they are missing out on.
Use of artificial intelligence
Apart from automatic reminders, Blue One also uses artificial intelligence to understand customer behavior. For example, if you buy a yellow dress from Blue One, you will get immediate product recommendations of accessories, such as cool handbags and sunglasses. This entices customers to buy them because they may eventually buy similar products from a different boutique. AI prevents that by providing immediate suggestions. This results in increased sales for Blue One and an incredibly personalized shopping experience for consumers.
Moreover, AI assists in providing matching combinations. This is the type of personalization that any fashionista would appreciate. Instead of going through the site for hours, they know what would look good on them according to the website's recommendations. That means you can pick yellow sunglasses for your yellow dress instantly. You don't need to surf through different pages to find that product.
Personalized shopping is the future of retail. There is no way around it. People want to spend less time shopping online, which means websites need to provide accurate suggestions to offer a seamless shopping experience.
