Dropshipping involves selling products from different brands without requiring a warehouse to store the goods. Amazon and eBay, for example, are dropshipping companies that don't manufacture their products. Instead, they take the responsibility of selling products of different brands directly from their site. Companies that manufacture their products may work with dropshipping companies.
Starting a dropshipping store is relatively simple these days. You design your store, contact suppliers, promote your business, and become a successful drop shipper. But it isn't as easy as it sounds. Louis Cooke, a 23-year-old dropshipping expert, believes you must equip yourself with a few tools to boost your chances of success. They would improve cross-sales and also offer better product recommendations to prospective customers.
With seven years of experience in e-commerce and four years of experience in dropshipping, Louis recommends the following tools that can take your dropshipping store
1. Mailchimp
Louis isn't a big fan of investing in social media advertising. He thinks that email marketing is a better option if you can use it strategically. Mailchimp is his go-to tool for setting up an email marketing campaign. He suggests creating a link between your dropshipping store and Mailchimp first. Mailchimp will come up with unique email marketing campaigns for your target audience. It will automatically send emails to customers whenever you want to provide discounts or launch a new product.
2. AnswerThePublic
Ever wondered what questions prospective customers ask about your products? Answering these questions can open up a lot of opportunities. You can use AnswerThePublic to help you find the most relevant questions. This search listening tool proves beneficial for a variety of reasons. For instance, you can use the questions and make them the base for your next blog post. If you're running a blog on your dropshipping website, you have a good chance of ranking on the first page of the organic rankings provided you optimize your post properly.
This tool also comes in handy for finding questions on Reddit, Quora, and niche forums. The first two platforms are extremely popular, raking in millions of traffic every day. You can bet that your target audience uses these platforms to find answers to their questions. Using a search listening tool, you can uncover what questions they ask, locate their posts, and provide a valuable answer with a link back to your blog post or Shopify store. You can do the same for forums in your niche. Without question, doing this enables you to generate laser-targeted traffic to your site.
3. Google Trends
Most people say that you need to invest in SEO services to make your website appear on the first page of search engines. Louis thinks otherwise. He prefers using Google Trends so that it can quickly recommend products according to your recent purchases. Taking the example of mobile phone covers further, suppose someone buys a mobile phone from a different store. He would also want to buy a mobile body. Google Trends combines artificial intelligence and machine learning to offer smart suggestions according to customers' purchase patterns. This means they will see cover suggestions of their mobile phones linked to your store due to Google Trends.
If you are one of those who want to start a dropshipping store on a tight budget, follow these suggestions from Louis Cooke. It will not only help you save thousands but also generate quality leads and increase sales volume quickly.
