Amazon's Prime subscription service is easy to use and interactive up until the rigorous cancellation process that requires several steps to perform that proved to be one of the most complex procedures. Now, consumer groups have come together and raised their concerns against Amazon Prime to the FTC, citing that the company observes 'dark patterns' to prevent people from unsubscribing.
One of the world's most popular e-commerce company, Amazon.com, would soon be facing a massive issue and lawsuit that involves the Federal Trade Commission (FTC) but not its allegations regarding the Antitrust case. The new complaint against Amazon is regarding its Prime subscription service that allegedly practices "dark patterns" says these consumer groups.
The complaint letter was uploaded to Citizen.org, holding over a joint stand against Amazon Prime by Public Citizen, Campaign for a Commercial-Free Childhood, Center for Digital Democracy, Center for Economic Justice, Consumer Federation of America, Electronic Privacy Information Center, and U.S. PIRG.
The group is urging the FTC to look into the matter and ultimately push for a lawsuit against the "deceptive act" that Amazon is said to practice, giving people a hard time in getting out of the Prime subscription service. Despite landing over the unsubscription page, several messages would still urge users to different options, which puts the "Unsubscribe" right at the end.
Amazon Prime Cancellation: Long Process and Steps
The lengthy process of canceling Amazon Prime starts with various steps that would lead to different landing pages, and a complex structure to navigate says the consumer groups and are divided into different options.
- Click and head to Account Settings
- Search for the "Prime" subscription tab
- Click the button that says "Manage Membership"
- Click "End Membership"
- Amazon Would Take Users to scroll through Prime's benefits
- Select "Cancel My Benefits" found in another tab
- Redirect to another page that suggests switch to a different payment method
- Click "Continue to Cancel" found in another tab
- The farewell message of Amazon
Related Article: Xiaomi US Ban: Chinese Company Says They Have Plan B that Could Prepare Them For the Worst
This article is owned by Tech Times
Written by Isaiah Alonzo
