CBS has just teased an upcoming interview with the one and only Tim Cook, Apple's CEO today. This included the particular outlet reporting that the company is going to make some sort of "big announcement" on Wed. However, the announcement 'is not a product.'
Apple's big announcement
One of the most likely possibilities is actually the launch of the new iOS 14 ad privacy feature that actually gives its users a more transparent look at just how apps and websites are tracking the users and gives them the ability to block this on the CBS interview. However, there are other theories that suggest otherwise.
According to an article by 9to5mac, as reported, CBS' very own Gayle King had gotten Tim Cook's comments regarding the recent violence that took place at the US Capitol. The interview is expected to air on Jan 13 and is going to be about something else described as a "big announcement" clarifying that it is not a product. A certain CBS tweet then called it the "major new initiative."
iOS 14 ad privacy
The article by 9to5mac suggests that it is very possible that what CBS would consider very exciting might just be different in comparison to what other users could find exciting. According to that article, a colleague as well as 9to5Mac lead editor known as Chance Miller actually detailed why it could potentially be the launch of Apple's brand new iOS 14 ad tracking privacy feat.
The statement notes that Apple has already announced that it will be rolling out its brand new App Tracking Transparency feature about sometime during early 2021. This App Tracking Transparency feature would require the apps to obtain consent coming from users before they could track them across other types of websites and apps.
Apple CES 2021
Apple had also originally hoped to launch this feature along with the iOS 14 back in September. However, the feature ended up becoming delayed in order to give its developers a little more time for them to prepare. In addition, the announcement is expected to come in the midst of another annual Consumer Electronics Show.
Apple has now made a habit of actually emphasizing its main focus on users privacy during the very same week as CES. Some time last year, Apple suddenly returned to CES for the very first time in a number of decades in order to participate in a certain privacy roundtable going alongside Facebook as well as other companies.
Read Also: Apple Quickly Cuts Signing Older Operating Systems After iOS 14.3 Launch
Apple Stores used as vaccine centers: Other theories
Another theory is seen to be floating around and one of them is that Apple is going to announce that it is going to use the Apple Stores as a certain COVID-19 vaccine center. This idea was first floated by a certain analyst known as Neil Cybart.
Other theories found in the comment section of 9to5Mac include Apple possibly relaunching Ping, Tim Cook possibly stepping down as Apple CEO, and even the company buying Hyundai in order to proceed into the EV market.
Related Article: Apple's Limited Edition Chinese New Year AirPods Pro Unveiled: Price and How to Buy
This article is owned by Tech Times
Written by Urian Buenconsejo
