TikTok recently updated its community guidelines after the rising popularity and threat of social networking schemes and has banned Multilevel marketing (MLM), Ponzi scheme, and pyramiding tactics on its platform. These schemes are harmful and misleading to people and TikTok would not tolerate these kinds of content on popular social media.
While MLM does not directly involve themselves in scamming people or deceiving them into paying people without anything in return, the direct sale method is heavily-reliant on social media to sell itself. TikTok's decision shows that it wants to maintain its branding and identity as a recreational platform that centers on hobbies, games, lifestyle, etc.
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Written by Isaiah Alonzo
