Wearable technology is not a new phenomenon in the world as millions of people around the globe use fitness trackers, smartwatches, and so on. In fact, it has become a billion-dollar business unto itself and is only on track to expand as time goes on. Part of this expansion is the creation of sub-niches within the wearable technology sector and the increased focus on specific demographics.
For a long time, wearable technology, specifically those that were focused on health, offered a one-size-fits-all approach to their consumers but this is fast changing.
Bellabeat Introduces Ivy
Bellabeat is an innovative San Francisco-based company that is all about using technology to improve the lives of its consumers. The company is known for helping women by producing individual data regarding their menstrual cycles to curate specific wellness programs for each customer to ensure the best results. Their mission, in essence, is to close the wellness gap that exists by ensuring that women receive as much care as they give, considering that women make up a majority of the caregivers in the world.
It aids workouts by determining the number of calories burned in a session and helps to optimize them. Those who have used the Ivy thus far have reported a reduced Resting Heart Rate (RHR) by 4.4 BPM and an increased Heart Rate Variability (HRV) by 8 milliseconds.
Additionally, testers of Ivy have also reported improved sleep, with users adding 41 minutes to their daily sleep sessions and 60% fewer injuries reported by users. Thanks to Ivy's 24-hour continuous tracking and constant data backing, no valuable information is lost.
Fortunately, for the fashion-lovers, Ivy has a sleek appearance with a slim strap and a number of colorful face designs that look like gemstones. As such, they are no immediately noticeable as wearable technology and can be added effortlessly to a wide variety of clothing options.
The future of wearable technology is one that is more niche, inclusive, and aesthetical-pleasing. From all indications, the Ivy will provide this and much more.
