Apple Will Remove Apps Violating iOS 14's New Anti-Tracking Policy: Here's What Advertisers Need To Do

Apple warns developers against violating App Store's new anti-tracking policy in iOS 14. The tech giant manufacturer said the apps that will violate the new rule will be removed from Apple's App Store.

Apple Warns Developers About iOS 14's New Anti-Tracking Policy; Apps Will Be Removed From the Apple App Store
The Apple logo sits on a sign outside company's Covent Garden store on September 29, 2016 in London, England. Technology company Apple has announced that Battersea Power Station, a Grade II listed building and former coal-fired power station, is to be its new London headquarters by 2021. The building, which has been unoccupied for decades, is currently undergoing a £9 billion restoration. Photo by Jack Taylor/Getty Images

Craig Federighi, Apple's head of software engineering, said that the developers that don't play by the rules when it comes to the upcoming iOS 14's anti-tracking features policy will be banned from the App Store.

However, the company didn't say if it'll be temporary or permanent. According to Patently Apple's latest report, Google and Facebook filed an Antitrust Complaint against Apple.

The complaint accused Apple of pretends to protect users' privacy to stifle competition by going beyond the EU's data protection laws.

What the previous complaint states

The previous complainants said that Apple will hold itself to a lower standard and boost its own revenues, both from pushing businesses to a subscription model and app search advertising. This is why Apple created its new anti-tracking ad policy.

Apple Warns Developers About iOS 14's New Anti-Tracking Policy; Apps Will Be Removed From the Apple App Store
The Apple logo is displayed outside company's Regent Street store on September 29, 2016 in London, England. Technology company Apple has announced that Battersea Power Station, a Grade II listed building and former coal-fired power station, is to be its new London headquarters by 2021. The building, which has been unoccupied for decades, is currently undergoing a £9 billion restoration. Photo by Jack Taylor/Getty Images

Federighi said that the company's support and feature for user privacy is a "core value." He added that the current change grew out of a longstanding, philosophical commitment against excessive data gathering.

Apple's head of software engineering claimed that the new policy will raise the people's trust.

"Developers will be kicked off Apple's App Store if they fail to 'play by the rules' of the iPhone's new anti-tracking policy," said Federighi via Patently Apple.

What advertisers should do

According to iMore's latest report, the advertisers must ask for permission to track user's information using a unique digital identifier, once iOS 14's new anti-tracking policy is launched. The new policy was developed because of the criticism of Facebook and other social media companies.

Federighi also confirmed that all the apps in Apple's App Store must abide by the new rules and regulations and that the company will have policy enforcement.

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Written by: Giuliano de Leon.

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